Water Stewardship at Coca-Cola
Boy washing his face

The Coca-Cola Company and regional development partners are working together to conserve some of the world's most important freshwater resources, including many spots on the Blue Planet's itinerary. Here is just a sample of some of our global water projects; for more information, please visit TheCoca-ColaCompany.com.

Australia

Great Barrier Reef Project

Objective

Aiming to significantly decrease the pollution affecting the Great Barrier Reef, this multi-year project with the World Wildlife Fund and local development partners will focus on working with innovative sugarcane farmers to increase the uptake of cutting edge, precision management practices that will improve sugarcane industry production. Grower incentives, monitoring and validating adoption of sustainable practices, water quality monitoring and communications efforts will be initiated. These farmers will become ambassadors for change, transforming farming practices that will lead to measurable improvements in the health of the Great Barrier Reef.

Cambodia

Clean Water for Communities in Cambodia

Objective

Increasing and improving regular, sustainable access to clean water in Cambodia, this project will be implemented in Kendal Province.

Egypt

Protecting the Red Sea Campaign

Objective

Protecting and preserving the Red Sea's unique coral reefs, this project is providing outreach and educational materials, installing boat mooring buoys, and engaging in sea bottom cleanup. The project's efforts positively impact various users of the Red Sea including those associated with tourism, fishing, and recreation. This project depends on multiple external partners including the Egyptian Ministry of Environment and Red Sea Governance, HEPCA, National Sector of Conservation, PADI, Project AWARE Foundation, South SINAI Diving Association, The Red Sea Diving Association and USAID.

India

Community-Based Safe Drinking Water Systems

Objective

Creating fee-based community drinking water systems in underserved villages in rural India is the focus of this project with the Global Water Challenge and local NGOs. The initial step of the program is an intensive education campaign about the risks of continuing to use untreated water and the benefits of a community-owned solution. An assessment of the community barriers to accessing safe drinking water is then conducted, roles and responsibilities of partners are assigned, a cutting-edge reverse osmosis purification technology is implemented, and a financing and repayment system is structured. The project has the potential to reach 27 million people by 2012.

Turkey

Saving the Aegean Rivers in the Gediz and Buyuk Menderes River Basins

Objective

Monitoring and managing the usage of the Gediz and Buyuk Menderes river basins, this project with the UNDP and local NGOs will raise public awareness and help develop a stakeholder network. The initial step will involve an environmental and social situation analysis, including field and archival studies, followed by the implementation of the “Save the River It Is Not A Sewer” campaign. The campaign seeks to raise awareness in the eight provinces surrounding the river basins, reaching around 100,000 people. Activities will include capacity building, school briefings, conferences, studies, films, photography and an exhibition of written and visual materials, which will later be expanded into an Aegean Rivers Museum.

USA

Southeast Rivers and Streams Freshwater Conservation Partnership

Objective

The Southeastern U.S. Rivers and Streams work focuses on the Tennessee, Cumberland, and Mobile River basins, which are among the world's richest temperate river ecosystems. The partnership goal is to harmonize rapid urban growth with the protection of freshwater ecosystems in the drought-threatened area by increasing the implementation of sustainable water policies and practices. Water reuse practices have become a focus, including efforts to modify Birmingham, Alabama's water resource plan, and pilot projects are underway in several areas to demonstrate the value of reuse practices. In addition, more than 1,500 rain barrels have been distributed in middle Tennessee to capture water runoff during rain events. The success of this program has initiated a national launch to local watershed groups. This project partners multiple organizations including the Alabama Clean Water Partnership, University Graduate Landscape Architecture Department, FishAmerica Foundation, Cahaba River Society, Conasauga River Alliance, Conservation Fisheries, Inc., Harpeth River Watershed Association, WWF, and additional public and private sector stakeholders.

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March 18 – March 24

Istanbul, Turkey

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ALEXANDRA COUSTEAU'S BLOG

Okavango Delta: Day 6
Mon, Mar 9, 2009 8:00 PM

The national motto of Botswana is "Let it rain!" Today pula falls in abundance, solemn shadows sweeping across the grasslands.

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The West Bank March 26 – April 2

The West Bank

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ABOUT ALEXANDRA COUSTEAU

Alexandra Cousteau

Alexandra Cousteau, a globally recognized advocate on water quality and policy, continues the work of her renowned grandfather Jacques-Yves and father Philippe Cousteau.

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