Converging on Water:
An Innovative Conservation Partnership

Converging on Water

Water is vital to both WWF and The Coca-Cola Company. Beverages are The Coca-Cola Company's business, and water is the main ingredient in every product we make. Safe water also is vital to the sustainability of the communities we serve. WWF's mission is the conservation of nature and the protection of natural resources for people and wildlife. Protecting freshwater ecosystems is a top priority in WWF's work. Now, through a partnership announced on June 5, 2007, we are combining our international strengths and resources to support water conservation throughout the world.

Here is what we will do together:

• Measurably conserve seven key watersheds;
• Improve the efficiency of the Coca-Cola system's water use;
• Support more efficient water use in the Company's agricultural supply chain, with an initial focus on sugarcane (beginning in 2007), expanding to oranges and corn (beginning in 2010);
• Decrease the Coca-Cola system's carbon dioxide emissions and energy use; and
• Inspire a global movement by uniting industries, conservation organizations and others in the conservation and protection of freshwater resources around the world.

To read about the Partnership's recent visit to Lake Niassa and the work underway to protect this unique resource, visit WWF's Lake Niassa Expedition Diary.

Additional partnership information can be found on WWF's Web site under corporate partnerships.

Related Information:

• Partnership 2009 Annual Review (PDF)
• Partnership Brochure (PDF)
• WWF & Coca-Cola Announce Targets
• Water Goal
• Partnership Fact Sheet (PDF)
• Water and Climate Fact Sheet (PDF)
• Watersheds Fact Sheet (PDF)
• Watersheds Map (JPG)

Find out how we are working with WWF to support polar bear conservation efforts.