Variety

Variety is the foundation of our commitments to our consumers. With our range of beverage products, package sizes and nutrition information provided on our packages, we strive to inform, motivate and empower consumers to make sensible beverage choices. Our goal is to help people around the world lead healthier lives by providing beverages for every lifestyle, life stage and life occasion.

We have nearly 500 beverage brands inclusive of more than 3,000 beverages. They range from regular and low- and no-calorie sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk- and soy-based beverages. All of these beverages are made of high-quality ingredients and can be part of a healthy, balanced diet.

In 2007, the Company launched 450 new beverage products, including 150 low- and no-calorie options for consumers. The launch of these low- and no-calorie options expanded our portfolio of that category by approximately 17 percent from 2006 to 2007. To date, we have more than 700 low- and no-calorie beverage products, accounting for approximately 23 percent of our 2007 unit case volume. Coca-Cola Zero, now available in more than 90 countries, has been an important addition to these no-calorie beverage alternatives.

As an additional way to help consumers manage calories, we continue to introduce smaller packaging sizes in markets throughout the world. In the United States, we introduced the 8-ounce, 100-calorie aluminum cans of Coca-Cola, Cherry Coke and Sprite.

Understanding the growing consumer need for products that deliver enhanced beverage benefits, we offer functional beverages that can help consumers address nutrition gaps and performance needs. For example, NutriJuice, a vitamin- and mineral-fortified orange juice drink specifically developed to help address the problem of iron-deficiency anemia and malnutrition in children, was launched in the Philippines in 2007. In 2008, we introduced Powerade Zero -- a calorie-free beverage with electrolytes and B vitamins -- which offers consumers health benefits and hydration in a no-calorie option. And, in Iceland we have introduced Edal Toppur still water. One 0.5-liter bottle of Edal Toppur Apple with Fibre provides 24 percent of the recommended daily fiber intake.

Nutrition Information on Packaging Snapshot
We provide ingredient information and nutrition labeling to meet local regulations. In line with changing expectations and consumer and customer needs, we are voluntarily expanding our packaging activities.

• In 2007, we began providing per-serving caloric information on the front of product labels in Australia as part of a collaborative, industry-wide initiative and based on consultation with stakeholders and consumer groups.
• In 2007, Coca-Cola joined the industry in providing caffeine content in addition to the other detailed nutritional information already on packaging in the United States.