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The Business of RecyclingWe continually evaluate the recycling infrastructure in the communities where we operate and support large- and small-scale recycling projects that recover packaging and integrate it back into our system. In North America we received the National Recycling Coalition's (NRC) 2008 "Recycling Works" award, recognizing our Company's goal to recycle or reuse our PET plastic bottles and aluminum cans, for our commitment to sustainable packaging, as well as our investment in recycling infrastructure. Working with NRC in the United States, we sponsor a bin grant program
that supports local community efforts to advance
recycling and a national recycling competition among college campuses,
called "Recyclemania." The bin grant program
provides bins for the collection of beverage containers in public
settings. To date, more than 5,000 bins have been awarded
to 150 organizations. Recyclemania is a 10-week competition designed
to increase campus recycling. In 2007, schools in
42 states participated in Recyclemania, reaching more than 2.2 million
students and 500,000 faculty and staff.
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