Supporting Litter Collection & Education Programs

While we have a robust sustainable packaging strategy, we face litter issues in the communities we serve. All too often our packages are found along roadsides, beaches or in waterways.

We recognize the importance of working with community organizations to make it easier to properly dispose of our packages and to educate the public to change behaviors that cause litter on land and in bodies of water. Our system supports numerous litter prevention and community beautification organizations that provide leadership in this area such as "Collect-A-Can" in South Africa, "Project Landcare" in Australia and "Keep America Beautiful" in the United States.

In addition to local partners, we have identified global partners, including the Ocean Conservancy and its International Coastal Cleanup (ICC) -- an activity that collects, removes and tracks millions of pounds of litter and debris from more than 33,000 miles of shoreline in 76 countries. The data collected is used to study the global waterway debris problem, educate the public to change behaviors and find solutions. According to the Ocean Conservancys data analysis from 2007, beverage containers comprise 15.9 percent of the total debris collected.

We have been an active sponsor of ICC for 13 years, and in 2008 we increased our financial support with a three-year, $1 million grant from The Coca-Cola Foundation. In addition to donations, our associates are active participants in the cleanup. In 2007, associates across our system -- Company associates, bottling partners, customers and consumers -- worked together in 28 countries to provide hands-on support for this global initiative.

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