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Supporting Litter Collection & Education ProgramsWhile we have a robust sustainable packaging strategy, we face litter issues in the communities we serve. All too often our packages are found along roadsides, beaches or in waterways. We recognize the importance of working with community organizations to make it easier to properly dispose of our packages and to educate the public to change behaviors that cause litter on land and in bodies of water. Our system supports numerous litter prevention and community beautification organizations that provide leadership in this area such as "Collect-A-Can" in South Africa, "Project Landcare" in Australia and "Keep America Beautiful" in the United States. In addition to local partners, we have identified global partners, including Ocean Conservancy and its International Coastal Cleanup (ICC). Since the beginning of the Cleanup, which is now in its 26th year, 8.7 million volunteers across the U.S. and in over 100 countries have collected, removed, and tracked more than 144 million pounds of litter and debris from 291,514 miles of shoreline. The data collected is used to study the global waterway debris problem, educate the public to change behaviors, and to forge solutions with industry and policymakers to prevent marine debris at its source. In 2011, The Coca-Cola Foundation presented a $1.5 million grant to Ocean Conservancy to rid the ocean of harmful trash and prevent debris from reaching the water through global cleanup efforts, education, community engagement, research, industry collaborations and thought leadership. This year's Cleanup is set for September 17. Sign up to clean up!
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