Coca-Cola to Participate in Earth Hour

Event urges people to take small steps on March 29 to help fight global warming

March 26, 2008

On Saturday, March 29, millions of people around the world will make a bold statement against climate change by turning out their lights for one hour – Earth Hour – from 8:00 to 9:00 p.m. local time. Earth Hour, which started last year in Sydney, Australia, has expanded globally thanks to the support of the World Wildlife Fund (WWF).

View four Earth Hour public service announcements created to encourage participation in the event.

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“Earth Hour is about more than one hour – it’s about making a statement in support of efforts to combat climate change,” said Ben Jordan, loaned executive to Mayor Shirley Franklin’s Sustainable Atlanta Initiative. “And it's about being part of a larger movement by joining together to take small steps that can make a difference.”

The Coca-Cola Company is supporting Earth Hour in the following ways:

Our worldwide headquarters in Atlanta will go dark* for Earth Hour (including our most prominent building’s red Coca-Cola® logo). Coca-Cola Enterprises (CCE) headquarters also will go dark for Earth Hour.
The New World of Coca-Cola will go "dim" for Earth Hour, with the giant outdoor Coke bottle and sign going dark and the exterior lights coming down. The attraction also will hand out Earth Hour messaging and gifts, such as flashlights, to visitors on March 29 (while supplies last).

Coca-Cola signs throughout Atlanta will go dark for Earth Hour, and we have partnered with other local sponsors to place more than 20 Earth Hour billboards throughout the metro area.
The Coke sign in Times Square in New York will display Earth Hour messaging before going dark at 8:00 p.m., and several morning news shows will promote Earth Hour on March 28 and 29.
We are using our existing media buys to run Earth Hour messaging on digital elevator screens in more than 1,500 health clubs and malls in several cities.
We are handing out free beverages at Earth Hour VIP viewing parties in four U.S. cities – Atlanta, Chicago, Phoenix and San Francisco – each located in a different time zone.
In the Philippines, Coca-Cola digital billboards in Manila and other major cities will go dark for Earth Hour.
In Australia, the iconic Coca-Cola sign at Sydney's Kings Cross will go dark during Earth Hour.

Learn more about our commitment to energy and climate protection.

Other cities across the world participating in Earth Hour 2008 include Bangkok, Thailand; Adelaide, Brisbane, Melbourne and Perth, Australia; Christchurch, New Zealand; Copenhagen, Denmark; Dublin, Ireland; Tel Aviv, Israel; and Montreal, Ottawa, Toronto and Vancouver, Canada.

What you can do
In addition to turning off your lights at home between 8:00 and 9:00 p.m. local time, you can shut off or unplug other non-essential electrical equipment – such as idle cell phone chargers, computers, microwaves, electric toothbrushes, etc. You also can have one hour of family time without computers or television, play games by flashlight, or read stories by the fireplace.

To encourage the long-term benefits of energy conservation, WWF is encouraging everyone to replace older light bulbs with energy-efficient compact fluorescents and pledge to take actions that will reduce their energy consumption in the year ahead.

Please visit www.earthhour.org for more information on how to get involved.

*except required emergency lighting