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We are part of the community fabric in thousands of cities, towns and villages around the world. From our earliest days, we have understood that being a responsible member of any community means giving—of our money, our time and our unique expertise. Here is how we are doing our part to help communities thrive.
Since 1984, we have given to communities through The Coca-Cola Foundation, our nonprofit, 501(c)(3) philanthropic organization. Through The Coca-Cola Company, the Foundation and our 19 local and regional foundations worldwide, we partner with governments, NGOs and other organizations to support community improvement in four main areas: water stewardship, healthy and active lifestyles, community recycling and education. We also fund disaster relief in communities facing crisis.
Our goal is to give back at least 1 percent of our operating income annually to improve the living standards of people around the world. In 2010, we invested $102 million, an increase of 16 percent over 2009. Between 2002 and 2010, our Foundation gave a total of $273 million. Our total charitable contributions during that period—through our Foundation and contributions from our Company -- were more than $690 million.