International Coastal Cleanup

The International Coastal Cleanup (ICC) is The Coca-Cola Company's premier litter abatement partnership. The 2009 event is scheduled for Saturday, September 19. This is the Company's 14th consecutive year sponsoring the ICC.

The International Coastal Cleanup engages people to remove trash and debris from the world's beaches and waterways, to identify the sources of the debris and challenges them to change the behaviors that cause pollution. ICC is an initiative of Ocean Conservancy, which launched the first cleanup in the U.S. in 1986. At last year's Cleanup, nearly 400,000 volunteers collected more than 6.8 million pounds of trash in 100 countries. Since 1986, the International Coastal Cleanup has removed more than 120 million pounds of marine litter along 256,000 miles of beaches and inland waterways around the world.

Additional information on the Cleanup can be found at www.coastalcleanup.org.

In addition to debris removal, the Cleanup includes a data collection effort by which volunteers record the specific types of debris recovered, providing insight into marine pollution. The data is compiled and analyzed, and a report is published the following spring.

• Access the 2008 International Coastal Cleanup Annual Report
• Watch a video about the Cleanup