International Coastal Cleanup

In 2008, Coca-Cola launched a multi-year partnership with Ocean Conservancy through a $1 million pledge to support the International Coastal Cleanup (ICC). The Ocean Conservancy is a non-profit, environmental advocacy organization that promotes healthy ocean ecosystems and opposes practices that threaten ocean life. The organization began in 1986, and Coca-Cola has supported global Cleanup efforts for 15 years.

This is the 25th anniversary of the International Coastal Cleanup, which is the world's largest single-day volunteer effort to eradicate litter and debris from the world's beaches, inland waterways and oceans. In addition to debris removal, the Cleanup includes a data collection effort by which volunteers record the specific types of debris recovered, providing insight into marine pollution. The data is compiled and analyzed, and a report is published the following spring.

Last year alone, nearly 42,000 Coca-Cola system associates, their friends and families in 32 markets around the world participated, contributing nearly 265,000 hours of volunteer time. And, the entire Cleanup effort resulted in all most 500,000 volunteers in 108 countries collecting more than 7.4 million pounds of trash.

Watch a video from the Ocean Conservancy: