International Coastal Cleanup

The International Coastal Cleanup (ICC) is The Coca-Cola Company's premier litter abatement partnership. The 2008 event is scheduled for Saturday, September 20. This is the Company's 13th consecutive year sponsoring the ICC.

The International Coastal Cleanup engages people to remove trash and debris from the world's beaches and waterways, to identify the sources of the debris and challenges them to change the behaviors that cause pollution. ICC is an initiative of Ocean Conservancy, which launched the first cleanup in the U.S. in 1986. Last year, 378,192 volunteers in 76 countries collected six million pounds of trash and debris along 33,426 miles of shoreline. Additional background on the Cleanup can be found at www.coastalcleanup.org.

In addition to debris removal, the Cleanup includes a data collection effort by which volunteers record the specific types of debris recovered, providing insight into marine pollution. The data is compiled and analyzed, and a report is published the following spring.

• Access the 2007 International Coastal Cleanup Annual Report
• Watch a video about the Cleanup
• Get more information about the Cleanup (PDF)