Coca-Cola Montevideo Refrescos Launches Pilot Program for Eco-Trucks

February 5, 2008

Coca-Cola subsidiary, Montevideo Refrescos, and an alternative transportation provider, ZAP, are running a pilot program of 30 low fuel and low-emission Xebra trucks to distribute products in urban Montevideo, Uruguay. This new model averages one-fifth the fuel consumption of the earlier model. The eco-trucks are modified with enclosed, lockable beds allow the trucks to navigate narrow, inner-city streets.

Coca-Cola is testing the new vehicles as a pilot program. If the trucks are successful, they will be extended to large cities around the word where pollution, traffic congestion, and gas prices are problems.