Coca-Cola University Launches Training Program For Retailers in India

February 5, 2008

Coca-Cola University has launched "Parivartan" ("Change"), an innovative training program for traditional retailers in India. The program, which debuted on Dec. 18 in Agra, will equip "mom-and-pop" shop owners with the skills, tools and techniques required to succeed in India's evolving retail landscape.

All invited retailers attended the session, which allowed them to learn in a formal setting using leading-edge audio/visual technology and engaging presentations conducted in the local Hindi language.

Participating retailers, who own stores with an average of less than 200 square feet, received a Coca-Cola "Certified Retailer" certificate at the conclusion of the program.