The Coca-Cola Company

Coca-Cola Japan Launches Family Size Minute Maid Fiber

February 5, 2008

Consumers looking to improve their health through a better diet were presented with a new choice in January 2008, when Coca-Cola Japan launched the household-friendly 900ml PET bottle size of its popular Minute Maid® Fiber apple juice beverage.

Minute Maid Fiber is certified as a "Food for Specified Health Uses" (FOSHU) product, made with 70% apple juice and containing vitamin C and about 16,000mg of dietary fiber per 900ml. It was first launched in November 2007 in the portable 190ml and 280ml PET bottle sizes, and proved to be popular among consumers as a tasty beverage and a convenient way to get some of their essential daily intake of vitamin C and dietary fiber while staying hydrated.

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