|  August 26, 2010
The Coca-Cola system has announced an additional pledge of $500,000 (Rs. 43 million) to support ongoing flood relief efforts in Pakistan, bringing our total contribution to $1 million.
According to United Nations estimates, the devastating floods have affected close to 14 million people. The flooding has claimed more than 1,800 lives, displaced more than 4 million others and destroyed property, farmland, livestock and roads throughout the affected provinces.
 Local and international authorities describe the calamity as one of the largest disasters in recent history, and have asked for immediate action from the global community. None of our operations or associates have been affected, but we believe that it is our duty as a caring corporate citizen to help our the community in this hour of need.
A significant portion of the cash donation made by the Coca-Cola system will be used to provide clean drinking water to affected families in Punjab. Coca-Cola is also providing support for the purchase of relief supplies -- including cooked and dry food items, staple goods, oils, medicine and dry milk -- and providing these items to various nongoverment organizations and federal and provincial government relief organizations in Khyber Pakhtunkhuwa, Punjab and Sindh.
The immediate distribution plan includes:
- 1.5 million liters of Kinley bottled water.
- More than 600 waterproof tents, mattresses and blankets in Khyber Pakhtunkhwa and Punjab.
- Providing various dry and ready-to-eat food products to more than 15,000 people for 15 days, all across Pakistan, in partnership with renowned NGOs including WWF and Pani Pakistan, and the provincial governments.
- Supporting medical camps in Khyber Pakhtunkhwa with the National Commission for Human Development.
- Our partners in Khyber Pakhtunkhwa, the Omar Asghar Khan Development Foundation, will transfer more than 300 families who are stuck in mountainous areas to safer areas.
- Supporting the needs of adopting families in Khyber Pakhtunkhwa and Sindh in partnership with the Pakistan Red Crescent Society.
- Supporting the needs of adopting families in Khyber Pakhtunkhwa and Sindh in partnership with the Pakistan Red Crescent Society.
Anyone wishing to contribute to the relief efforts can make individual donations to the Pakistan Red Crescent Society. |
