Package Design

We have a long history of designing packages with the environment in mind. In 1969, our Company commissioned the first study to examine the whole environmental impact of a package, laying the framework for the life cycle assessment methodology used today.

Our focus on life-cycle management has helped us sustain the use of high value recyclable materials and reusable packages. About 85 percent of our global beverage volume is delivered in primary packaging made from polyethylene terephthalate (PET) plastic, aluminum, glass and steel. The materials are 100 percent recyclable. The remaining 15 percent of beverage volume is largely delivered through highly efficient bulk package systems such as refillable steel tanks or concentrated bag-in-box containers for fountain syrup.

We are advancing sustainable design efforts through an initiative known as e3, which focuses on improving efficiency, life-cycle effectiveness and eco-innovation. For example, using state-of-the-art computer design software, we have effectively reduced and improved the impact resistance of our most recognizable package – the glass contour bottle.

Introduced in 2000, the Ultra Glass contour bottle is designed to improve impact resistance, and reduce weight and cost. The innovative Ultra Glass bottles are 40 percent stronger, 20 percent lighter and 10 percent less expensive than traditional contour bottles. Use of the Ultra Glass design has eliminated 52,000 metric tons of glass -- resulting in a CO2 reduction of 26,000 tons or the equivalent of planting 8,000 acres of trees.

Learn more about the Ultralight Bottle in Mexico, go there »