The Coca-Cola Company

Beverage Products

Our Company continues to expand our beverage portfolio, as well as packaging options and sizes, in order to meet consumers' evolving needs and preferences. We currently offer more than 2,800 beverage products around the world.

In addition to sparkling drinks, we increasingly offer juice and juice drinks, waters, sports and energy drinks, teas and coffees, soy-based drinks and beverages with added nutritional benefits. We market four of the world's top five nonalcoholic sparkling brands: Coca-Cola®, Diet Coke®, Sprite® and Fanta®. In 2006, we globally ranked

  • No. 1 in Sales of Juice and Juice Drinks
  • No. 1 in Sales of Ready-to-Drink Coffees and Teas
  • No. 2 in Sales of Sports Drinks
  • No. 3 in Sales of Water

We also continue to broaden the range of low- and no-calorie alternatives that we provide to help people manage their caloric intake. And we offer an increasing variety of package sizes to allow consumers to manage their consumption. We continue to expand into beverages with added health and nutrition benefits such as vitamins and nutrients. Some examples around the world include the following:

  • HealthWorks in Hong Kong
  • Ipsei in Germany
  • Minute Maid with added Vitamin D in the U.S.
  • Odwalla in the U.S.
  • Minute Maid ready-to-drink milk beverages in Mexico
  • Aquarius Active Diet functional water supplement in Japan

We are also conducting exploratory programs to help address malnutrition with fortified products. Scientists working with our Beverage Institute For Health and Wellness developed Nurisha, a water-soluble powder of 12 vitamins and minerals to add to beverages, and conducted clinical trials in Botswana and Peru. Our first beverage fortified with Nurisha is now in trials in South African schools, and we are looking for opportunities to expand it and other fortified beverages in other countries.

Our Beverage Institute scientists also conducted research confirming low vitamin D intakes among several U.S. population groups. Our scientists then successfully petitioned the United States Food and Drug Administration (FDA) to allow vitamin D to be added to calcium-fortified juices to help address this public health problem. The vitamin D work also expanded to include collaborations with the U.S. government to reanalyze the U.S. food supply for vitamin D content to improve the accuracy of food intake studies. Vitamin D has long been known to be essential for the absorption of calcium from the diet. However, there is mounting evidence that vitamin D could also potentially play a significant role in strengthening the body's defenses against chronic and autoimmune diseases, such as hypertension, type 1 diabetes, and multiple sclerosis, and in controlling the growth of cells (both normal and cancerous).

Make Every Drop Count™
Our communications campaign "Make Every Drop Count" provides consumers information on beverage choices now available from our Company. For images of our brands and brief descriptions, please visit our Virtual Vender. For a list of our brands, please visit our Product List or Brand Fact Sheets.