Responsible Marketing

Advertising and Marketing to Children Policy*(continued)

Television, Radio and Print
The Coca-Cola Company will not place any of our brands' marketing in television, radio and print programming made specifically for children. This means that we will not buy advertising in programs with a profile higher than 50% of children less than 12 years of age. We are sensitive to the fact that children may also be watching programs with their family, and we make every attempt to ensure that our advertising is appropriate for a general audience.

Internet and Mobile Phones
The Coca-Cola Company recognizes the growing use of the Internet and mobile phones amongst children. While we believe the Internet can be a wonderful learning tool and mobile phones a necessity, The Coca-Cola Company will make every attempt not to market our products on Internet sites/mobile phones targeted to children. Where data is available, we will not place our marketing messages on internet programs where more than 50% of the viewers are comprised of children.

School Beverage Availability and Advertising
When your children are in school, they are being supervised by school administrators and teachers. We will make our products available in schools only when asked by these school leaders to offer them. We will work with school leaders to offer children a broad range of products, much like you would do at home, to meet your child's changing needs throughout the school day. To learn more about local school guidelines, visit the American Beverage Association and UNESDA.

We know that school classrooms are intended for learning math, science, reading and art. The Coca-Cola Company is committed to a commercial-free school classroom for children and we will make every attempt not to commercially advertise in primary schools. Given the complexity and local nature of schools, compliance to this policy will take time and effort. In 2008 and 2009 we will work with our beverage industry partners to develop guidelines to ensure global consistency within schools.

Youth Education Programs
The Coca-Cola Company strives to be a responsible and responsive corporate citizen. Given the local nature of our business, we are an integral part of the communities that we serve. We have many youth education programs that support active healthy living. Our system works proactively with local communities to develop these programs and sponsorships. While there may be some branding, the primary intention of these programs is education. Learn more about our Physical Activity programs.

Monitoring
The Coca-Cola Company is committed to monitoring and measuring our adherence to this policy across all the markets we serve, and will establish a Children's Review Committee to help guide the policy. We are also working with industry leaders to establish an audit and reporting process which we aim to complete by the end of 2009.

Summary
The Coca-Cola Company respects the role of parents and caretakers in the lives of children, particularly as it relates to making appropriate dietary choices. This policy is designed to help foster such parental guidance.

The Coca-Cola Company is committed to responsible marketing and to being responsive to the needs of parents and families everywhere we operate. Our "Responsible Marketing Practices -- Advertising and Marketing to Children Policy" is an extension of our value-based heritage and our commitment to responsible business practices that we employ around the world.

Need more information? Contact us.

*Reference to the word "children" throughout this policy is for children under the age of 12.