Sustainability of Our Business

As we work on continued sustainability -- ensuring the long-term health of our business -- we continue to focus on three key pillars: consumer marketing, commercial leadership and franchise leadership.

Consumer marketing is about expanding consumer preference through a broad and balanced portfolio of more than 450 brands and more than 2,800 beverage products, expanded nutrition labeling, options in packaging size, and responsible marketing.

Commercial leadership relates to customer and supplier partnerships. We continue to build long-term relationships to sell more beverages and, at the same time, create positive change in the communities where we work and live. We recently updated our Supplier Guiding Principles to partner more effectively with our suppliers, holding them and ourselves to higher standards of conduct and responsibility.

Franchise leadership refers to our relationships with our bottling partners. We do not own or manage most of our bottlers; they are independent, local companies running their own businesses. But we strive to work closely together to strengthen the Coca-Cola system.