Sustainability and Our Roadmap to Success

Sustainability at Coca-Cola
Our Company has always endeavored to conduct business responsibly and ethically. To us, sustainability means evolving our business for continued success, recognizing that the health of our business is directly linked to the health of the communities we serve.

Sustainability is a significant driver of value that offers meaningful long-term benefits for our business and society. In 2008, we elevated sustainability into our business growth agenda and we are now defining our objective as "accelerating sustainable growth to operate in tomorrow's world." As a result, we now include sustainability among the key criteria by which we evaluate our business plans and performance. We assess how we are improving our earnings and our competitive position, as well as how we are strengthening the sustainability of our business practices.

To achieve this, we are realigning our business model to match the interests of our business, society and environment, both in the short and long term. We are providing tools, training and planning for our associates and our business to make us more productive, efficient and effective. We are assessing everything -- from our operations and our processes to how we work with partners and market our products -- to see where we can build better, more effective systems and improve our overall productivity, so our business can continue to grow.

Roadmap to Success
We understand that integrating sustainability takes more than business processes alone. For sustainability to take root and thrive, we must develop the necessary capabilities and culture. We are building sustainability into the personal accountability and objectives of every associate and are committed to communicating about its centrality to our external audiences and partners. Our next step is to embed sustainability into our strategic planning process. As we evaluate business performance in our 2009-2011 planning cycle, this will include assessing our progress: whether we are meeting existing commitments, creating new shared value for our customers and partners, and engaging others through our leadership team.