The Coca-Cola System
We are a global business that operates on a local scale, in every
community where we do business. We are able to create global reach
with local focus because of the strength of the Coca-Cola
system, which comprises our Company and our nearly 300 bottling partners worldwide.
The Coca-Cola system is not a single entity from a legal or managerial perspective, and the Company does not own or control all of our bottling partners. While many view our Company as simply "Coca-Cola,"
our system operates through multiple local channels. Our Company manufactures
and sells concentrates, beverage bases and syrups to bottling operations,
owns the brands and is responsible for consumer brand marketing initiatives.
Our bottling partners manufacture, package, merchandise and distribute
the final branded beverages to our customers and vending partners,
who then sell our products to consumers.
All bottling partners work closely with customers -- grocery stores,
restaurants, street vendors, convenience stores, movie theaters and
amusement parks, among many others -- to execute localized strategies
developed in partnership with our Company. Customers then sell our
products to consumers at a rate of 1.7 billion servings a day. Learn
more about this unique relationship.
In January 2006, our Company-owned bottling operations were brought
together to form the Bottling Investments operating group, now the
second-largest bottling partner in the Coca-Cola system in terms of
unit case volume.
Coca-Cola Systemwide Performance
In April 2007, associates from The Coca-Cola Company
and several of our largest bottling partners met for the first time
to discuss the development of a core set of performance indicators
for the Coca-Cola system. Working groups of Company associates
and representatives from our bottling partners have been formed to
determine the feasibility -- due to the legal and management complexity
of the Coca-Cola system -- of collecting and consolidating
economic and social data in addition to the environmental data already
collected. Many of our bottling partners produce their own corporate
responsibility reports which can be viewed in the Sustainability Reports section.
Coca-Cola Refreshments (CCR)
What is CCR? The Coca-Cola Company and the largest bottler, Coca-Cola Enterprises, took actions in 2010 and 2011 to strategically advance our partnership. The Coca-Cola Company has acquired CCE's entire North American business, renaming the sales and operational elements of Coca-Cola Enterprises North American businesses to Coca-Cola Refreshments (CCR). Additionally, The Coca-Cola Company has folded in the vast majority of its U.S. and Canada businesses into CCR. This is an exciting development in the history of the world's greatest brand. Understand our manufacturing process and its primary environmental impacts.
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