Value Chain

Our Suppliers
Our suppliers include those business partners who supply our system with materials including ingredients, packaging, and machinery, as well as goods and services. At a minimum, all authorized and direct suppliers must comply with all applicable laws and regulations, including those concerning child labor, forced labor, abuse of labor, freedom of association and collective bargaining, discrimination, wages and benefits, working hours and overtime, health and safety, and environmental practices. All our new agreements with suppliers require compliance with our Supplier Guiding Principles.

Our Customers
Our customers include large, international chains of retailers and restaurants, as well as small, independent businesses. Some of our customers are major corporations as globally familiar as the name Coca-Cola; others are the corner market or the local pushcart vendor.

Whether customers are large or small, we work with them to create mutual benefit. Helping them to grow their businesses helps to grow ours, too. Together with our bottling partners, we serve our customers through account management teams, providing services and support tailored to their needs. For example, the Coca-Cola Retailing Research Councils in Africa, Europe, Latin America and North America provide research into issues affecting the food retail industry.

Coca-Cola Retailing Research Councils
In Africa, Europe, Latin America and North America, these councils provide research into issues affecting the food retail industry. Our collaborative customer relationship process has been refined in three lead markets--Japan, Mexico and Switzerland--and is now being implemented with key customers in other markets around the world. In an increasingly complex retail environment, we work with our customers to improve shopper marketing and supply chain collaboration and to accelerate innovation in order to provide superior beverage selections to every consumer on every shopping trip.

Customer Development and Training
We provide support to smaller customers to help make their businesses more efficient and profitable. In Latin America, for example, we have established customer development training centers, the largest ones in Argentina, Brazil, Chile, Mexico and Peru

We also work with customers to broaden the range of beverages they offer, provide nutritional information and ensure our beverages are marketed responsibly.