The Coca-Cola Company

Coca-Cola Marketing Shifts from Impressions to Expressions

Joseph V. Tripodi, Executive Vice President and Chief Marketing and Commercial Officer, The Coca-Cola Company
Harvard Business Review
April 27, 2011



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1 Comment

Hello Good Evening.! the reason for this post is to know what is the process for his campaign than 125 reasons to smile, here in mexico, I left university research project in an advertising campaign that arises from the idea until it is done by which would ask the great answer for me, his campaign has been the best and which I would like to talk, waiting for your prompt reply I remain with any questions ..
carloscabrera_17@hotmail.com

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