Rick Frazier, Vice President, Supply Chain, The
Keynote Remarks, Gartner's 2011 Supply Chain Executive Conference
Scottsdale, AZ
June 1, 2011
Building a competitively advantaged, demand-driven global supply chain underpins The
That's the message Rick Frazier, VP, Global Supply Chain, delivered during keynote remarks at Gartner's 2011 Supply Chain Executive Conference in Scottsdale, Ariz.
"Competitively advantaged supply chains are Lean and Green, and their every action builds brand Love," Frazier told an audience of 1,200 global supply chain executives.
He shared insights into how our Company is partnering with bottlers, suppliers, customers and NGOs to anticipate opportunities and speed time to market in a world where populations are growing, natural resources are stressed, customer and channel demands are increasing, and consumer expectations are expanding. Watch Frazier's presentation.
Frazier said delivering our 2020 Vision will require our supply chain to operate the lowest-cost manufacturing and logistics operation while maintaining our high quality standards and creating a highly efficient business.
This efficiency will help us bring innovation to market faster, he explained, and help us to "think and act like an integrated global enterprise that is a leader in sustainability in water use, packaging, energy and climate protection."
"Creating future competitive advantage will require our Company to harness the strength of our $64 billion supply chain -- from integrating our inventory planning processes, to leveraging our global buying power, to driving post-consumer recovery initiatives," Frazier added.
Building a demand-driven supply chain means moving from a "push" to a "pull" system. "It means sensing signals of demand as close as possible to the end consumer and customer, and translating that information into a system-wide set of requirements to shape and respond to that demand in a profitable way," Frazier explained.
Our global supply chain strategy is centered upon five interconnected strategic priorities: 1) Growth: Building portfolio competitive advantage; 2) Productivity: Driving bottom-line savings to fuel top-line growth through Operational Excellence (OE) and other initiatives; 3) Sustainability: Earning our social license to operate and driving reputational equity; 4) Governance: Synchronous global execution against an agenda focused on building brand trust; and 5) Capability: An ongoing commitment to building future-critical capabilities by investing in our people, promoting collaboration and building a culture that values learning.
"When we deliver on these strategies, we become Lean, Green and Loved," said Frazier, noting that our journey is just beginning.
Success will require what Chairman and CEO Muhtar Kent refers to as the "Golden Triangle," which is the collaboration necessary among business, government and civil society to produce scaleable, lasting impact.
"None of us can tackle these global challenges alone," Frazier concluded. "We need collaboration among business, government and civil society to produce scalable, lasting impact."
I have loved your product for years and wish I could work for your company, I would never work anywhere else again if you hired me I would retire with happy memories of all the years that I work for Coca~Cola. :)