The Coca-Cola Company

Shaking Things Up at Coca-Cola

Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Company
Interview with Harvard Business Review
October 2011

Since Muhtar Kent took the helm of Coca-Cola, in July 2008, he has set a course for ambitious, long-term growth -- even in a supposedly mature U.S. market -- with the goal of doubling revenue by 2020. Kent has tried to rejuvenate an inward-looking, "arrogant" corporate culture and has reinvested cost-cutting dividends in brand development. In an edited interview with HBR's editor in chief, Adi Ignatius, he talks about the company's sustainability initiatives, the value of having 33 million Facebook fans, and why an executive should never have dinner alone.

Visit the Harvard Business Review to read the article and listen to the interview.


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