The Coca-Cola Company

Clark on Coca-Cola's Use of Social Media

Wendy ClarkSenior Vice President, Integrated Marketing Communications and Capabilities, The Coca-Cola Company 
Interview with Carol Massar of Bloomberg at the World of Coca-Cola
Atlanta, GA
December 9, 2011

Wendy Clark, senior vice president of integrated marketing communications and capabilities at Coca-Cola Inc., talks about the beverage company's use of social media as an advertising tool. She speaks with Carol Massar on Bloomberg Television's "Bloomberg West." Bloomberg's Emily Chang also speaks. (Source: Bloomberg)

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