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Leadership Viewpoints
Wendy Clark
Senior Vice President, Integrated Marketing Communications and CapabilitiesWendy leads the Company's integrated marketing communications and has been recognized as one of the most influential women in advertising.
Wendy Clark joined The Coca-Cola Company in September 2008 as senior vice
president, integrated marketing communications and capabilities. In her role, Clark
oversees global design, marketing communications, media, sponsorships, interactive
marketing and marketing of the Company's Live Positively sustainability platform.
Under Wendy's guidance, her team has achieved a great deal during her time at the
Company, including the successful global launch of the Coca-Cola "Open Happiness"
campaign, now deployed in markets representing 100% of Coca-Cola's volume. Her
team is levering the power and impact of holistic design, working to align and focus our
ad agencies under a new value-based compensation model and driving great adoption
and understanding of digital media with a "fans-first" mentality.
During Wendy's tenure, The Coca-Cola Company launched its first-ever global
mobile marketing campaign and is currently executing the 2010 FIFA World Cup
program which is The Coca-Cola System's largest-ever marketing activation.
In November 2009, FORTUNE featured Wendy in its "40 Under 40" issue, and she also
was named one of four "Women to Watch" by FORTUNE.
Prior to joining The Coca-Coca Company, Clark was senior vice president, advertising
for AT&T, the world's largest telecommunications company. From delivering the
AT&T "globe" logo into the 21st Century to making the "Your World. Delivered."
tagline synonymous with AT&T, Clark was at the helm of the company's most
ambitious and aggressive re-branding and advertising campaigns in its history.
Wendy's efforts were recognized in November 2007, upon her induction into the
American Advertising Federation's (AAF) "Advertising Hall of Achievement." In addition,
AdAge magazine cited Clark as "one of the most important women in marketing" in
its "Women to Watch" 2007 issue.
Prior to joining AT&T in 2004, Clark served as the senior vice president and director of
client service at GSD&M, a nationally acclaimed advertising agency based in Austin,
Texas and held a variety of field and corporate positions in advertising and marketing
for BellSouth Mobility.
Clark is a board member of the Association of National Advertisers, on the advisory
board of Canoe Ventures and is a board director for The Jack & Jill Late Stage Cancer
Foundation. She holds a BA/ English from Florida State University and lives in Atlanta
with her husband and three children.
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