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FIFA World Cup™ Trophy Tour By Coca-Cola Begins Final Journey To South Africa

2010 FIFA World Cup™: Trophy Tour Final Journey
Corporate, January 14, 2010

Tour to Visit an Additional 33 Countries, Following its Tour of Africa Encouraging Fans to Celebrate the Upcoming 2010 FIFA World Cup™

CALCUTTA, INDIA -World football's greatest prize is set to start the second leg of its biggest ever global tour with a stop in India. Having visited 50 African nations, travelling more than 72,000km, the FIFA World Cup™ Trophy Tour by Coca-Cola continues its five-continent journey to another 33 countries around the world.

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