Press Kits

Powerade Gives Athletes Inspiration To "Keep Playing" In Brand's First Global Marketing Campaign

2010 FIFA World Cup™: POWERADE Marketing Campaign

Corporate, March 31, 2010

Powerade Has Been 'Chosen by FIFA to Hydrate 2010 FIFA World Cup™ Players' and Will Be Pitch Side at Every Match During South Africa Tournament

New Microsite www.youtube.com/powerade Uses Interactive Film "deep-dive" Technology to Depict Powerade's Functional Benefits And Brand Attitude

ATLANTA - In the brand's first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to "Keep Playing," through a comprehensive campaign highlighted by an innovative online experience and the presence of Powerade on the pitch during the 2010 FIFA World Cup™ South Africa. The campaign theme "Keep Playing" alludes to the insight that passionate sports players love the game of football and never want a great game to end.

When the world's top footballers compete for the sport's ultimate prize during the 2010 FIFA World Cup™, they will be able to reach for a Powerade to hydrate. FIFA has officially designated Powerade as "Chosen by FIFA to Hydrate 2010 FIFA World Cup™ Players"....

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Corporate, February 18, 2011

World's Most Innovative Companies

Coca-Cola Ranks #2 in Music Industry Category for 2010 FIFA World Cup™ Global Music Campaign... Read More

Topics: Awards & Recognition , Marketing

Corporate, July 16, 2010

2010 FIFA World Cup™: Celebration Award Champions

The first goal scored in the 2010 FIFA World Cup™ resulted in a flamboyant display of dance by... Read More

Topics: Marketing

Corporate, July 15, 2010

2010 FIFA World Cup™: African Book of Happiness

Joining the 2010 FIFA World Cup™ Trophy Tour by Coca-Cola on its first ever journey across the African... Read More

Topics: Marketing

Corporate, July 11, 2010

2010 FIFA World Cup™: Sharing The Celebration

When the final whistle blows on the 2010 FIFA World Cup™ and the FIFA World Cup Trophy is... Read More

Topics: Marketing

Corporate, June 10, 2010

2010 FIFA World Cup™: Celebration Award

Coca-Cola reveales plans to recognise the most entertaining goal celebration with the "Coca-Cola Celebration Award."... Read More

Topics: Marketing

Corporate, June 9, 2010

2010 FIFA World Cup™: Unity Cup Celebrity Roster

His Excellency President Zuma of South Africa, Chinese Actress Zhang Ziyi and NBA Legend Dikembe Mutumbo Among Those... Read More

Topics: Community , Marketing

Corporate, May 27, 2010

2010 FIFA World Cup™: Global Music Anthem

Wavin' Flag - Coca-Cola Celebration Mix" Is a Certified Number One Hit in China, Mexico and Germany and... Read More

Topics: Marketing

Corporate, May 20, 2010

2010 FIFA World Cup™: Trophy Tour Record Numbers

Before a ball is kicked in the 2010 FIFA World Cup™ and the teams compete for the greatest... Read More

Topics: Marketing

North America, May 17, 2010

Powerade® Hispanic Integrated Marketing Campaign

POWERADE will feature star goalkeeper Guillermo "Memo" Ochoa in its first-ever, fully-integrated marketing campaign created exclusively for U.S.... Read More

Topics: Marketing

Corporate, May 3, 2010

2010 FIFA World Cup™: Longest Goal Celebration

The Coca-Cola Company is celebrating the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people... Read More

Topics: Marketing

Corporate, April 19, 2010

2010 FIFA World Cup™: Advertising

It has become an iconic moment in world sport -- a footballer has just scored a goal and,... Read More

Topics: Marketing

North America, March 26, 2010

FIFA World Cup™ Trophy Tour Lands in Houston

If you love soccer, but you can't wait for the 2010 FIFA World Cup tournament and you want... Read More

Topics: Marketing

Corporate, March 19, 2010

2010 FIFA World Cup™: Special Olympics Unity Cup

Football Match Showcasing Athletes With and Without Intellectual Disabilities To Be Played During 2010 FIFA World Cup® South... Read More

Topics: Community , Marketing

Corporate, January 14, 2010

2010 FIFA World Cup™: Trophy Tour Final Journey

World football's greatest prize is set to start the second leg of its biggest ever global tour with... Read More

Topics: Marketing

Corporate, September 21, 2009

Fans Around World To Express Football Celebrations

The Coca-Cola Company today unveiled elements of a global integrated marketing campaign inspired by the joyous dance celebrations... Read More

Topics: Marketing

Corporate, Pacific, June 4, 2009

2010 FIFA World Cup™: Trophy Tour Embarks

World football's greatest prize is set to embark on its biggest ever global tour as part of the... Read More

Topics: Marketing

Corporate, April 8, 2009

FIFA World Cup™: Unprecedented Trophy Tour

The most coveted icon in world football will spread excitement throughout every nation in Africa later this year... Read More

Topics: Marketing

North America, November 9, 2010

POWERADE® and NCAA® Championships

Sports Drink Joins the Action as Part of Long-standing Coca-Cola®-NCAA Partnership... Read More

Topics: Marketing , Products

North America, May 17, 2010

Powerade® Hispanic Integrated Marketing Campaign

POWERADE will feature star goalkeeper Guillermo "Memo" Ochoa in its first-ever, fully-integrated marketing campaign created exclusively for U.S.... Read More

Topics: Marketing

North America, January 1, 2010

POWERADE® 'PLAY' Youth-Focused Sports Drink

POWERADE hydrates and energizes many of the country's best athletes. Now, with the introduction of POWERADE PLAY™, the... Read More

Topics: Products

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