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Sprite Launches Sprite Tea, A New Innovative Tea Flavoured Sparkling Beverage In China
Pacific,
March 25, 2010
Coca-Cola is combining China's two most popular beverages Sprite and green tea into one: Sprite Tea. At the same time Brand Sprite is being revitalized with the theme of "Spark
SHANGHAI, - Brand Sprite announced today its new brand theme of "Spark Fresh Thinking" and the launch of a new product, Sprite Ice Tea Essence (Sprite Tea), in China. Sprite Tea is the combination of China 's two most popular beverages -- as it blends local green tea flavors into a sparkling beverage and creates a remarkable mashup of extraordinary tastes and sensations. The launch of Sprite Tea shows that Sprite is an innovative leader in setting trends in the beverage industry in China.
"Sprite is the number one sparkling brand in volume share in China and China is now the largest market for Brand Sprite globally. Sprite has maintained 7 years of consecutive double digit growth in China, with an 18% growth in 2009. With the launch of Sprite Tea and our 'Spark Fresh Thinking,' we look forward to further enhancing the momentum of Brand Sprite in China," said Andres Kiger, Senior Marketing Director of
To appeal to younger generations and further drive up brand love, Sprite revitalizes its theme this year from "Cools you down, frees you up" to "Spark Fresh Thinking," boosting its lifestyle appeal and evoking new inspirations through fusion and mashups everywhere. A big launch event held March 25 in Shanghai was itself an amazing illustration of "Spark Fresh Thinking." Jay Chou, spokesperson of Sprite and super pop star in China, carried out an Avatar-like 4D performance across the screen and stage, transporting over 1,000 fans and audiences into an inspiration-filled wonderland.
The innovative new Sprite Tea is another ultimate example of "Spark Fresh Thinking;" its unique, refreshing taste comes from a crossover between green tea flavors and Sprite. "Sprite Tea has been on our agenda for more than a year," said Ella Liu, Sprite Brand Director of
Sprite Tea is set to breathe new life in the China beverage market. With Chinese consumers enduring love for tea, ready-to-drink tea consumption in China has increased over 30% annually in recent years, and in general, tea and sparkling beverages make up over 20% of the entire Chinese beverage sector. Mashing up local green tea flavors with the most well-known lemonade sparkling beverage, Sprite Tea is anticipated to directly impact the competition in both the sparkling beverage segment and the tea flavor beverage segment in China.
Nationally, Sprite Tea will be launched through a comprehensive and impressive marketing campaign.
"We will introduce experiential Sprite Tea sampling stations across China and will provide 15 million free drinks to domestic consumers, the largest new product sampling ever in
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The
The
Sprite now is the number one sparkling brand in volume share in China. A.C. Nielson, 2009
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