Press Kits

Coca-Cola Captures Passion For Celebration In New Global Commercials For 2010 FIFA World Cup™

Corporate, April 19, 2010

Celebration-themed Spots Include Music by K'NAAN and FIFA World Cup™ Legend Roger Milla

ATLANTA - It has become an iconic moment in world sport -- a footballer has just scored a goal and, with a spontaneous release of emotion, begins to celebrate the triumph. That moment, celebrated both on and off the pitch, is captured in new advertising from Coca-Cola as part of its global marketing campaign to support its sponsorship of the 2010 FIFA World Cup™ South Africa.

The lead television commercial, titled "History of Celebration," is inspired by the legendary 1990 FIFA World Cup hero and how he changed the world of football goal celebrations forever with his iconic corner flag dance. The spot opens with actual footage of Milla's goal and subsequent dance celebration. The action continues with a montage of players showing off their moves, representing the evolution of goal celebrations that continues to this day. A smiling Roger Milla, next seen in the stands watching the action and drinking a Coca-Cola, nods in approval of today's goal celebrations motivated by his dance....

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Corporate, February 18, 2011

World's Most Innovative Companies

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Corporate, July 16, 2010

2010 FIFA World Cup™: Celebration Award Champions

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Corporate, July 15, 2010

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Corporate, July 11, 2010

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Corporate, June 10, 2010

2010 FIFA World Cup™: Celebration Award

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Corporate, June 9, 2010

2010 FIFA World Cup™: Unity Cup Celebrity Roster

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Corporate, May 27, 2010

2010 FIFA World Cup™: Global Music Anthem

Wavin' Flag - Coca-Cola Celebration Mix" Is a Certified Number One Hit in China, Mexico and Germany and... Read More

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Corporate, May 20, 2010

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North America, May 17, 2010

Powerade® Hispanic Integrated Marketing Campaign

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Corporate, May 3, 2010

2010 FIFA World Cup™: Longest Goal Celebration

The Coca-Cola Company is celebrating the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people... Read More

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Corporate, March 31, 2010

2010 FIFA World Cup™: POWERADE Marketing Campaign

In the brand's first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to "Keep... Read More

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North America, March 26, 2010

FIFA World Cup™ Trophy Tour Lands in Houston

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Corporate, March 19, 2010

2010 FIFA World Cup™: Special Olympics Unity Cup

Football Match Showcasing Athletes With and Without Intellectual Disabilities To Be Played During 2010 FIFA World Cup® South... Read More

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Corporate, January 14, 2010

2010 FIFA World Cup™: Trophy Tour Final Journey

World football's greatest prize is set to start the second leg of its biggest ever global tour with... Read More

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Corporate, September 21, 2009

Fans Around World To Express Football Celebrations

The Coca-Cola Company today unveiled elements of a global integrated marketing campaign inspired by the joyous dance celebrations... Read More

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Corporate, Pacific, June 4, 2009

2010 FIFA World Cup™: Trophy Tour Embarks

World football's greatest prize is set to embark on its biggest ever global tour as part of the... Read More

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Corporate, April 8, 2009

FIFA World Cup™: Unprecedented Trophy Tour

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Corporate, October 12, 2011

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The NESTEA brand's first-ever global integrated marketing campaign motivates consumers of all ages to embrace new ideas, activities... Read More

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North America, October 11, 2011

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Corporate, September 28, 2011

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Watch the latest installment in the award-winning Happiness Factory film series... Read More

Corporate, September 16, 2011

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North America, June 6, 2011

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Corporate, March 14, 2011

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North America, March 4, 2010

Diet Coke "Stay Extraordinary"

New Lead Commercial to Debut on Sunday, March 7 During the Telecast of The Academy Awards on ABC... Read More

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North America, January 27, 2010

New Coca-Cola Ads Debut During Super Bowl XLIV

Coca-Cola Joins Forces with Facebook to Offer Multiple Ways to Open Happiness... Read More

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North America, September 22, 2009

Phsst... Clink, Clink... Glug, Glug, Glug... Fizzz

Make Those Sounds And You Could Star In The New 'Sounds Of Coca-Cola' Commercial... Read More

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North America, June 26, 2009

"Do You Speak Coke?"

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North America, January 26, 2009

New Ads To Debut During Super Bowl XLIII

Pittsburgh Steeler Troy Polamalu to Star on the Field and in a New Coke Zero Ad Reminiscent of... Read More

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Corporate, January 21, 2009

"Open Happiness" Press Kit

We invite the billions of people around the world who love to pause and refresh themselves with a... Read More

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