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Coca-Cola "Happiness Machine" Wins Top Honors At 2010 Clio Awards

Corporate, May 28, 2010

Coke Vending Machine Delivers Coke and a Smile, Recognized for its Innovative Concept and Execution

ATLANTA - Since January 12, 2010, hidden camera footage of smiling students getting more than they bargained for from a Coke vending machine has been viewed by more than 2.2 million people on YouTube. Last night, the Coca-Cola "Happiness Machine" was awarded CLIO's prestigious Gold Interactive Award at the 51 st annual awards dinner held in New York City. A CLIO award is one of the world's most recognized industry accolades for advertising, design and communications.

The "Happiness Machine" video, the result of a collaboration between Coca-Cola and integrated interactive marketing agency Definition 6, features a Coca-Cola vending machine transformed to deliver surprising "doses" of happiness to unsuspecting college students. Shot on location at the Queens, NY, campus of St. John's University, the outwardly typical Coke machine, was placed in the center of the student cafeteria, in full view of five strategically placed hidden cameras. What ensued was totally unscripted....