Press Kits

Powerade® Teams Up With Guillermo "Memo" Ochoa For First Ever Hispanic Integrated Marketing Campaign

Powerade® Hispanic Integrated Marketing Campaign

North America, May 17, 2010

Mexican National Team Superstar Goalkeeper Memo Ochoa Featured in Campaign Set to Run During the 2010 FIFA World Cup™

ATLANTA - Not everyone has the ability to be in two places at once and perform like a superstar, unless you are Guillermo "Memo" Ochoa, goalkeeper for the Mexican National Team. POWERADE will feature the star goalkeeper in its first-ever, fully-integrated marketing campaign created exclusively for U.S. Hispanic consumer. POWERADE Latino, as the campaign is known, will coincide with the 2010 FIFA World Cup in South Africa. Recently, FIFA officially designated POWERADE as "Chosen by FIFA to Hydrate 2010 FIFA World Cup Players"....

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Corporate, February 18, 2011

World's Most Innovative Companies

Coca-Cola Ranks #2 in Music Industry Category for 2010 FIFA World Cup™ Global Music Campaign... Read More

Topics: Awards & Recognition , Marketing

Corporate, July 16, 2010

2010 FIFA World Cup™: Celebration Award Champions

The first goal scored in the 2010 FIFA World Cup™ resulted in a flamboyant display of dance by... Read More

Topics: Marketing

Corporate, July 15, 2010

2010 FIFA World Cup™: African Book of Happiness

Joining the 2010 FIFA World Cup™ Trophy Tour by Coca-Cola on its first ever journey across the African... Read More

Topics: Marketing

Corporate, July 11, 2010

2010 FIFA World Cup™: Sharing The Celebration

When the final whistle blows on the 2010 FIFA World Cup™ and the FIFA World Cup Trophy is... Read More

Topics: Marketing

Corporate, June 10, 2010

2010 FIFA World Cup™: Celebration Award

Coca-Cola reveales plans to recognise the most entertaining goal celebration with the "Coca-Cola Celebration Award."... Read More

Topics: Marketing

Corporate, June 9, 2010

2010 FIFA World Cup™: Unity Cup Celebrity Roster

His Excellency President Zuma of South Africa, Chinese Actress Zhang Ziyi and NBA Legend Dikembe Mutumbo Among Those... Read More

Topics: Community , Marketing

Corporate, May 27, 2010

2010 FIFA World Cup™: Global Music Anthem

Wavin' Flag - Coca-Cola Celebration Mix" Is a Certified Number One Hit in China, Mexico and Germany and... Read More

Topics: Marketing

Corporate, May 20, 2010

2010 FIFA World Cup™: Trophy Tour Record Numbers

Before a ball is kicked in the 2010 FIFA World Cup™ and the teams compete for the greatest... Read More

Topics: Marketing

Corporate, May 3, 2010

2010 FIFA World Cup™: Longest Goal Celebration

The Coca-Cola Company is celebrating the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people... Read More

Topics: Marketing

Corporate, April 19, 2010

2010 FIFA World Cup™: Advertising

It has become an iconic moment in world sport -- a footballer has just scored a goal and,... Read More

Topics: Marketing

Corporate, March 31, 2010

2010 FIFA World Cup™: POWERADE Marketing Campaign

In the brand's first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to "Keep... Read More

Topics: Marketing

North America, March 26, 2010

FIFA World Cup™ Trophy Tour Lands in Houston

If you love soccer, but you can't wait for the 2010 FIFA World Cup tournament and you want... Read More

Topics: Marketing

Corporate, March 19, 2010

2010 FIFA World Cup™: Special Olympics Unity Cup

Football Match Showcasing Athletes With and Without Intellectual Disabilities To Be Played During 2010 FIFA World Cup® South... Read More

Topics: Community , Marketing

Corporate, January 14, 2010

2010 FIFA World Cup™: Trophy Tour Final Journey

World football's greatest prize is set to start the second leg of its biggest ever global tour with... Read More

Topics: Marketing

Corporate, September 21, 2009

Fans Around World To Express Football Celebrations

The Coca-Cola Company today unveiled elements of a global integrated marketing campaign inspired by the joyous dance celebrations... Read More

Topics: Marketing

Corporate, Pacific, June 4, 2009

2010 FIFA World Cup™: Trophy Tour Embarks

World football's greatest prize is set to embark on its biggest ever global tour as part of the... Read More

Topics: Marketing

Corporate, April 8, 2009

FIFA World Cup™: Unprecedented Trophy Tour

The most coveted icon in world football will spread excitement throughout every nation in Africa later this year... Read More

Topics: Marketing

North America, November 9, 2010

POWERADE® and NCAA® Championships

Sports Drink Joins the Action as Part of Long-standing Coca-Cola®-NCAA Partnership... Read More

Topics: Marketing , Products

Corporate, March 31, 2010

2010 FIFA World Cup™: POWERADE Marketing Campaign

In the brand's first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to "Keep... Read More

Topics: Marketing

North America, January 1, 2010

POWERADE® 'PLAY' Youth-Focused Sports Drink

POWERADE hydrates and energizes many of the country's best athletes. Now, with the introduction of POWERADE PLAY™, the... Read More

Topics: Products

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