Press Kits

Coca-Cola And Special Olympics Announce Roster Of Celebrities And Footballers For "Special Olympics Unity Cup" Presented By Coca-Cola

2010 FIFA World Cup™: Unity Cup Celebrity Roster

Corporate, June 9, 2010

His Excellency President Zuma of South Africa, Chinese Actress Zhang Ziyi and NBA Legend Dikembe Mutumbo Among Those in Match To Be Played During 2010 FIFA World Cup™ South Africa

MARAKECH, Morocco -The Coca-Cola Company together with Special Olympics, is proud to announce an incredible roster of celebrities and football legends who will participate alongside 16 Special Olympics athletes in the inaugural match of the "Special Olympics Unity Cup" presented by Coca-Cola, at Cape Town Stadium just prior to a 2010 FIFA World Cup™ quarterfinal match on 3 July. These participants include...

Stay informed. Subscribe to receive the latest news from The Coca-Cola Company at http://feeds.feedburner.com/NewsFromTheCoca-ColaCompany.

Corporate, February 18, 2011

World's Most Innovative Companies

Coca-Cola Ranks #2 in Music Industry Category for 2010 FIFA World Cup™ Global Music Campaign... Read More

Topics: Awards & Recognition , Marketing

Corporate, July 16, 2010

2010 FIFA World Cup™: Celebration Award Champions

The first goal scored in the 2010 FIFA World Cup™ resulted in a flamboyant display of dance by... Read More

Topics: Marketing

Corporate, July 15, 2010

2010 FIFA World Cup™: African Book of Happiness

Joining the 2010 FIFA World Cup™ Trophy Tour by Coca-Cola on its first ever journey across the African... Read More

Topics: Marketing

Corporate, July 11, 2010

2010 FIFA World Cup™: Sharing The Celebration

When the final whistle blows on the 2010 FIFA World Cup™ and the FIFA World Cup Trophy is... Read More

Topics: Marketing

Corporate, June 10, 2010

2010 FIFA World Cup™: Celebration Award

Coca-Cola reveales plans to recognise the most entertaining goal celebration with the "Coca-Cola Celebration Award."... Read More

Topics: Marketing

Corporate, May 27, 2010

2010 FIFA World Cup™: Global Music Anthem

Wavin' Flag - Coca-Cola Celebration Mix" Is a Certified Number One Hit in China, Mexico and Germany and... Read More

Topics: Marketing

Corporate, May 20, 2010

2010 FIFA World Cup™: Trophy Tour Record Numbers

Before a ball is kicked in the 2010 FIFA World Cup™ and the teams compete for the greatest... Read More

Topics: Marketing

North America, May 17, 2010

Powerade® Hispanic Integrated Marketing Campaign

POWERADE will feature star goalkeeper Guillermo "Memo" Ochoa in its first-ever, fully-integrated marketing campaign created exclusively for U.S.... Read More

Topics: Marketing

Corporate, May 3, 2010

2010 FIFA World Cup™: Longest Goal Celebration

The Coca-Cola Company is celebrating the countdown to the 2010 FIFA World Cup South Africa™ by encouraging people... Read More

Topics: Marketing

Corporate, April 19, 2010

2010 FIFA World Cup™: Advertising

It has become an iconic moment in world sport -- a footballer has just scored a goal and,... Read More

Topics: Marketing

Corporate, March 31, 2010

2010 FIFA World Cup™: POWERADE Marketing Campaign

In the brand's first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to "Keep... Read More

Topics: Marketing

North America, March 26, 2010

FIFA World Cup™ Trophy Tour Lands in Houston

If you love soccer, but you can't wait for the 2010 FIFA World Cup tournament and you want... Read More

Topics: Marketing

Corporate, March 19, 2010

2010 FIFA World Cup™: Special Olympics Unity Cup

Football Match Showcasing Athletes With and Without Intellectual Disabilities To Be Played During 2010 FIFA World Cup® South... Read More

Topics: Community , Marketing

Corporate, January 14, 2010

2010 FIFA World Cup™: Trophy Tour Final Journey

World football's greatest prize is set to start the second leg of its biggest ever global tour with... Read More

Topics: Marketing

Corporate, September 21, 2009

Fans Around World To Express Football Celebrations

The Coca-Cola Company today unveiled elements of a global integrated marketing campaign inspired by the joyous dance celebrations... Read More

Topics: Marketing

Corporate, Pacific, June 4, 2009

2010 FIFA World Cup™: Trophy Tour Embarks

World football's greatest prize is set to embark on its biggest ever global tour as part of the... Read More

Topics: Marketing

Corporate, April 8, 2009

FIFA World Cup™: Unprecedented Trophy Tour

The most coveted icon in world football will spread excitement throughout every nation in Africa later this year... Read More

Topics: Marketing

Corporate, June 27, 2011

Special Olympics World Summer Games ATHENS 2011

Coca-Cola is creating greater awareness for the Special Olympics World Summer Games ATHENS 2011... Read More

Topics: Marketing , Top News

Corporate, March 19, 2010

2010 FIFA World Cup™: Special Olympics Unity Cup

Football Match Showcasing Athletes With and Without Intellectual Disabilities To Be Played During 2010 FIFA World Cup® South... Read More

Topics: Community , Marketing

Corporate, February 6, 2009

2009 Special Olympics World Winter Games

Employee Volunteer Program Brings Coca-Cola Associates From Across the Country to Provide Hands-On Assistance... Read More

Topics: Marketing

North America, March 15, 2012

NCAA March Madness®

NCAA March Madness® Fans Can Score Big with Coke Zero Just by Doing What Fans Do Best... Read More

Topics: Marketing , Products

February 27, 2012

Sprite Uncontainable Game

Sprite® is Searching for the Most Uncontainable Ballers to Compete on the Hardwood at NBA® All-Star 2013... Read More

Topics: Marketing , Top News

North America, August 31, 2011

Coke Zero Helps Football Fans Enjoy Everything

Coke Zero Teams with EA SPORTS™ and SPORTS ILLUSTRATED® to Help Football Fans Live the Game with Exclusive... Read More

Topics: Marketing , Products , Top News

North America, July 18, 2011

Refreshing School Playgrounds and Athletic Fields

Rrriiinnnggg: Sprite® Spark Parks is Back in Session to Refresh School Playgrounds and Athletic Fields Nationwide... Read More

Topics: Community , Marketing , Top News

North America, July 11, 2011

Sprite Refreshes 21 Local Basketball Courts

Assist from LeBron James Drives Participation for Sprite Spark Park Project... Read More

Topics: Marketing

Corporate, June 27, 2011

Special Olympics World Summer Games ATHENS 2011

Coca-Cola is creating greater awareness for the Special Olympics World Summer Games ATHENS 2011... Read More

Topics: Marketing , Top News

North America, May 10, 2011

Sprite Refreshes Basketball Courts Nationwide

Sprite Spark Parks Project Refreshing Basketball Courts Nationwide... Read More

Topics: Community , Marketing

North America, March 24, 2011

NASCAR and Coca-Cola Family Track Walks

Fun, Family-Friendly Activities Include Taking a Lap on Foot with the Sport's Top Drivers... Read More

Topics: Marketing , Top News , Wellness & Nutrition

North America, March 18, 2011

Sprite Step Off™

Is your fraternity or sorority ready to be crowned the next Sprite Step Off champion?... Read More

Topics: Community , Marketing , Products , Top News

North America, March 14, 2011

Coke Zero NCAA® March Madness® Social Arena

Experience virtual March Madness at the new hub for NCAA Final Four... Read More

Topics: Marketing , Products , Top News

North America, February 18, 2011

Sprite Spark Parks Project

Sprite Spark Parks Project to invest $2 million to construct, refurbish and refresh more than 150 neighborhood parks,... Read More

Topics: Community , Marketing , Products , Wellness & Nutrition

Corporate, February 18, 2011

World's Most Innovative Companies

Coca-Cola Ranks #2 in Music Industry Category for 2010 FIFA World Cup™ Global Music Campaign... Read More

Topics: Awards & Recognition , Marketing

North America, February 15, 2011

NBA Partnership Expanded

Sprite Will Continue to Engage NBA Fans as Title Partner of Sprite Slam Dunk and Sprite Slam Dunk... Read More

Topics: Marketing

North America, February 9, 2011

Plaza Coca-Cola

Special Gathering Place Brings Pre-Game Excitement and Fun to Soccer Fans in the U.S.... Read More

Topics: Marketing

Latin America, January 3, 2011

"Apúntate a Jugar" Program For Ecuador Students

The program will benefit students and teachers with sports kits and training.... Read More

Topics: Community , Wellness & Nutrition

North America, November 9, 2010

POWERADE® and NCAA® Championships

Sports Drink Joins the Action as Part of Long-standing Coca-Cola®-NCAA Partnership... Read More

Topics: Marketing , Products

North America, August 31, 2010

Coke Zero "Playbook Of Possibilities"

Online Game Gives Fans a Chance to Compete for Daily Prizes and Exclusive Experiences from Some of College... Read More

Topics: Marketing

North America, April 6, 2010

A Chance To Win A Trip To The 2011 Daytona 500

Coca-Cola is revving up the movie-going experience for visitors to Regal Entertainment Group theatres. Every time movie fans... Read More

Topics: Marketing

Corporate, March 19, 2010

2010 FIFA World Cup™: Special Olympics Unity Cup

Football Match Showcasing Athletes With and Without Intellectual Disabilities To Be Played During 2010 FIFA World Cup® South... Read More

Topics: Community , Marketing

North America, March 5, 2010

Speedway Motorsports Partnership Extension

New Agreement Consolidates Relationship with Key Tracks Through 2015... Read More

Topics: Marketing

Corporate, February 11, 2010

Sprite The Spark Campaign

'The Spark' Engages Teens Worldwide to Mix Music and Digital Video Content from Hip-Hop Star Drake, Famed Film... Read More

Topics: Marketing

North America, February 5, 2010

NASCAR® Drivers Find Perfect Harmony

Race fans will see a whole new side of their favorite drivers as some of the sport's biggest... Read More

Topics: Marketing

North America, February 5, 2010

First Lap Of Daytona 500 Race Day On Foot

Before taking the green flag in the upcoming DAYTONA 500, several NASCAR® stars will get their engines started... Read More

Topics: Marketing

North America, February 1, 2010

Coca-Cola Zero and NCAA® "Exclusive Ticket"

Drivers Demonstrate Singing Skills in New Spot Set to Debut During the DAYTONA 500... Read More

Topics: Marketing

North America, January 27, 2010

New Coca-Cola Ads Debut During Super Bowl XLIV

Coca-Cola Joins Forces with Facebook to Offer Multiple Ways to Open Happiness... Read More

Topics: Marketing

Corporate, January 25, 2010

Vancouver 2010 Olympic Winter Games Campaign

Coca-Cola is tapping into the joy and inspiration of the Vancouver 2010 Olympic Winter Games with the launch... Read More

Topics: Marketing

North America, July 13, 2009

Coca-Cola To Unveil New Bottle At Turner Field

There's a giant new state-of-the-art Coca-Cola bottle stepping up to the plate, and it's sure to be a... Read More

Topics: Marketing

North America, June 19, 2009

Turner Field Coca-Cola Bottle Bids Farewell

Going... going... gone! After 12 years, more than 1,000 home run celebrations and countless family ballpark memories,... Read More

Topics: Marketing

North America, May 15, 2009

Vancouver 2010 Olympic Torch Relay

Not often would parents and teachers encourage teens to miss a few days of school, but when a... Read More

Topics: Marketing

North America, May 6, 2009

"Quarter-Mile Cookout" At Lowe's Motor Speedway

Ladies and gentlemen, start your grills! Coca-Cola will ignite the summer BBQ season Memorial Day weekend by firing... Read More

Topics: Marketing

Corporate, February 6, 2009

2009 Special Olympics World Winter Games

Employee Volunteer Program Brings Coca-Cola Associates From Across the Country to Provide Hands-On Assistance... Read More

Topics: Marketing

Download Entire Press Kit (4.9MB)