Coca-Cola Named Among World's Most Innovative Companies

Coca-Cola Ranks #2 in Music Industry Category for 2010 FIFA World Cup™ Global Music Campaign

In its March 2011 issue, Fast Company magazine recognizes The Coca-Cola Company among the most innovative companies spanning the globe. The magazine recognizes 350-plus companies, including more than 75 non-U.S. businesses and ranks the Top 10 Most Innovative Companies in 26 categories, including advertising and marketing, fashion, biotech, music, and design.

Coca-Cola ranks #2 in the Music Industry category for it's 2010 FIFA World Cup™ Global Music Campaign. Fast Company characterized the campaign as "a daring marketing model that redefines the relationship among consumer brands, record companies, and artists." The campaign included "Wavin' Flag - Coca-Cola Celebration Mix," an uplifting soundtrack recorded by K'NAAN for Coca-Cola and its sponsorship of the 2010 FIFA World Cup™; and "Coca-Cola Celebration Radio," a digital radio station available free to anyone around the world online that featured a playlist of "celebration" songs, actual disc-jockeys and daily audio blogs by K'NAAN updating his experience from South Africa during the FIFA World Cup. The soundtrack broke into the top ten on music charts in several countries, including peaking at number one in China, Mexico, Germany, Canada, Austria, Switzerland and Luxembourg. Visit the press kit for more information, images and audio downloads.

Fast Company 's editorial team evaluated information on thousands of businesses across the globe to create the "World's Most Innovative Companies" issue. The end result is a package that dares to be different, emphasizing not just revenue growth and profit margins but also progressive business models and an ethos of creativity.

"Innovation has never been more important to our economy and our future," said Fast Company editor Robert Safian. "These companies embody what unleashing human potential can accomplish."

Fast Company 's "Most Innovative Companies" issue (March 2011) is on newsstands beginning February 22nd and available online at www.fastcompany.com/MIC.

About Fast Company
Fast Company is the world's leading progressive business-media brand, with a unique editorial focus on innovation in technology, ethonomics (ethical economics), leadership, and design. Written for, by, and about the most progressive business leaders. Editor Robert Safian was named AdWeek 's Editor of the Year in 2009. Under the leadership of publisher Christine Osekoski, Fast Company made AdWeek 's Hot List for three consecutive years, and FastCompany.com executive editor Noah Robischon has tripled traffic and revenue year over year.  Fast Company is owned by Joe Mansueto, founder and owner of Morningstar, a leading provider of independent investment research.