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New Global Ad From Coca-Cola Unites Teens Through Music
Corporate,
March 14, 2011
TVC features up-and-coming band One Night Only and introduces new track ʻCan You Feel It
ATLANTA -
Emerging talent One Night Only has written and recorded a brand new
track called "Can You Feel It" for the program. The track will make its debut as
the soundtrack to the new global
Produced by Wieden+Kennedy Amsterdam, the "Walls" commercial brings to life the sacred teenage ritual of grabbing a Coke, cranking up the stereo and enjoying a moment of release through music at the end of their day.
Though they might feel like they are on their own, the teen ritual is one that takes place in homes across the world. Featuring hundreds of teens of different nationalities alongside One Night Only, the ad portrays this universal moment, bringing down the boundaries and uniting teens all over the world through their love for Coke and music.
"Navigating the insecurities that inevitably come with the teen years is never easy. Coke is unencumbered by the drama of life, it is a simple moment of happiness, not unlike rocking out in the privacy of your own room." comments Mark Bernath, Executive Creative Director of Wieden+Kennedy Amsterdam.
An interactive music video for "Can you Feel It" was also shot on the same
set. Accessible online on
George Craig of One Night Only commented, "The whole vibe of this project was to show that music has the same effect on people all over the world. It can be a real release from day to day life and thereʼs nothing better than getting in from school, opening a Coke, and playing your favorite music."
"Walls" is the latest work created for the
"The work created for '
"
NOTE TO EDITORS: Ad stills and B-roll footage from behind-the-scenes on set including interviews with the
band, actors, creative team and
* Guidelines for the "Can You Feel It" Interactive music video:
Consumers can access the experience via their local
BROWSER: The following browsers are needed to use the site: IE8, IE7, FF3, or
Chrome.
FLASH: Flash 10.2 is needed for the mashup to work properly
REGISTRATION: You are required to register for a FICO account to get the full
experience. Please note that you will need to confirm that you are a resident of South
Africa to complete the registration.
Ad Facts:
- "Walls" was shot five times with a locally relevant protagonist in each version (Europe/North America, India, Latin America, Africa, and Asia).
- The set was hand built and measured about the size of a football field. It was made up of around 20 bedrooms, each styled to be completely individual and reflective of teenagerʼs bedrooms across the globe.
- An infinity set with Green Screens was created to allow creation of 3D model rooms beyond those physically built on set.
- Shoots took place on multiple sets at the same time. From the hero bedroom, to the kitchen, to the expansive joined up bedroom set.
- Three large rooms were needed just to contain the teenagersʼ wardrobes, which
included items from the
Coca-Cola fashion label in Brazil.
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The
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