Coke Zero Helps Football Fans Enjoy Everything

Coke Zero Teams with EA SPORTS™ and SPORTS ILLUSTRATED® to Help Football Fans Live the Game with Exclusive Content and Exciting Prizes

Atlanta, Aug. 31, 2011 - In football, the most dedicated fans set their ringtone to their team's fight song, name their pet after a school's mascot and dress in team colors just to watch a game from their living room. This season, the Coke Zero Black Edition program is offering exclusive content, VIP game access, once-in-a-lifetime fan experiences and thousands of sweet prizes to help those hardcore fans enjoy everything about the game they love.

MyCokeRewards.com/win is the hub for any football fan -- college or pro -- to access exclusive content that celebrates America's favorite sport. Coke Zero will feature a series of videos developed by SPORTS ILLUSTRATED® that take fans deep into football's most heated, stalwart rivalries. Each video also provide the kind of insider pre-game information that only SPORTS ILLUSTRATED® reporters can uncover. In conjunction with EA SPORTS™, Coke Zero Black Edition also will offer an inside look at the company's design labs where fans can see how games like NCAA® Football 12 are made.

In addition, visitors to MyCokeRewards.com/win can redeem MCR points, found on Coca-Cola products, to enter a sweepstakes to score the ultimate VIP football experience, which includes a pre-game dinner with a SPORTS ILLUSTRATED® staffer, four tickets to a key season-ending rivalry game, round-trip flights for a group of four, $500 in spending cash, $1,000 in Best Buy gift certificates and five EA SPORTS™ video games for the PlayStation®3 computer entertainment system. Sweepstakes entries must be received by Oct. 31.*

It doesn't stop there. Every hour, fans can text codes found on specially marked Coke Zero 20 oz. and 24 oz. bottles to win a variety of prizes instantly. In addition, each week, one person will win a gaming console, the EA SPORTS™ video game library and a one-year subscription to SPORTS ILLUSTRATED®. The entry period runs from Sept. 1 to Oct. 31, and winners will be informed by email or phone.

"College football fans are always looking for ways to live the game," said Maurice Cooper, Senior Brand Manager, Coke Zero, Coca-Cola North America. "This fall, Coke Zero is going all in with the Black Edition, giving fans the chance to win prizes and watch exciting exclusive content that will bring them closer to the action."

The Coke Zero Black Edition program is going into overtime and giving fans even more ways to win by showing up at college football's most intense matchups of the season. By visiting the Coke Zero Black Edition Fan Combine, fans can enter to win tickets and upgraded access to future games, and other exciting prizes, like tickets to season-ending bowl games and even sideline access to some of the most anticipated matchups of the year.

The Fan Combine also plays host to a number of interactive activities that will get any wannabe football fan's blood racing - from performing a virtual goal post teardown to testing their passing skills. Look for the Coke Zero Black Edition Fan Combine at some of the season's biggest rivalry games:

• Boise State vs. Georgia (Chick-fil-A Kickoff Game) at Georgia Dome, Atlanta, Ga. (9/3)
• Arizona at Southern Cal at Los Angeles Coliseum, Los Angeles, Calif. (10/1)
• Oklahoma at Texas at Cotton Bowl, Dallas, Texas (10/8)
• Auburn at Louisiana State at Tiger Stadium, Baton Rouge, La. (10/22)
• South Carolina at Arkansas at Razorback Stadium, Fayetteville, Ark. (11/5)
• Miami (FL) at Florida State at Doak Campbell Stadium, Tallahassee, Fla. (11/12)
• Ohio State at Michigan at Michigan Stadium, Ann Arbor, Mich. (11/26)
• Georgia at Georgia Tech at Bobby Dodd Stadium, Atlanta, Ga. (11/26)
• Alabama at Auburn at Jordan Hare Stadium, Auburn, Miss. (11/26)

"Coke Zero is liquid proof you can enjoy having it all," said Cooper. "The Black Edition program is for fans who enjoy everything college football. Whether they're representing their favorite school when playing EA SPORTS™ NCAA Football 12, reading game previews and analysis in SPORTS ILLUSTRATED® or watching hours of football every Saturday, college football fans live the game. Coke Zero has built this program to celebrate the total fan experience."

*Visitors to www.mycokerewards.com/win can click on the Official Rules to receive one contest entry without purchase, which may be used to play the Instant Win Game

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About SPORTS ILLUSTRATED
For more than 55 years SPORTS ILLUSTRATED has delivered the stories of sport, first through the flagship print magazine, and now through more than two dozen platforms reaching a collective audience of more than 30 million. SPORTS ILLUSTRATED is widely seen as leading the industry's digital transformation which complements the media company's emerging marketing, retail business and social footprint, which is more than 2.5 million strong. Current SPORTS ILLUSTRATED business units include print, digital, marketing, SPORTS ILLUSTRATED Books, SPORTS ILLUSTRATED International and SPORTS ILLUSTRATED Productions. These units are built on the foundation of the franchise's award-winning writers and photographers who have earned a combined 50 awards for editorial excellence in the past year.

About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company's game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

About EA SPORTS
EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers experiences that ignite the emotions of sport through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA ELITE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

EA SPORTS, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL, NBA, NCAA, FIFA, NHL, Tiger Woods and PGA TOUR are the property of their respective owners and used with permission "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

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