'The Great Happyfication'

Watch the latest installment in the award-winning Coca-Cola Happiness Factory film series

The newest installment of the popular Coca-Cola Happiness Factory series is made its global premiere last week on the Coca-Cola YouTube channel. Watch it here.

The rollicking, six-and-a-half-minute animation titled The Great Happyfication, which debuted in May at the World of Coca-Cola in Atlanta, distills the secrets of happiness into a series of toe-tapping lessons. Viewers are guided through the all-singing, all-dancing film by musical narrator Pete, who meets up with Wendy, the enthusiastic cheerleader. Along the way, they encounter a glamorous trio of backup-singing penguins and several Happiness Factory regulars and colorful new characters.

The latest film finds the beloved characters imparting pearls of wisdom about happiness. We wanted to not only show the love that the characters of this world put into making a Coca-Cola. but also to talk about their experience with happiness itself - something viewers would find inspirational.

The talented team of advertising agency Wieden+Kennedy Amsterdam, production company Psyop and music company Human created The Great Happyfication to deliver our message of happiness to a wide audience in a friendly, clever way and to evoke the uplifting, energetic spirit of Coca-Cola.

A Successful Franchise
The Happiness Factory was created in 2007 to tell the story of what happens inside a Coke vending machine, and how each bottle of Coke is infused with a dose of happiness. This whimsically charming world has come to life in two films featured at the World of Coca-Cola and three TV commercials.

Happiness Factory has been universally celebrated and loved around the world because people have identified with the simple, happy story of what happens inside a Coke machine. Everyone can relate to the characters that inhabit this magical world, which transcends cultural and geographical boundaries.