Coca-Cola Polar Bear Wins a Spot on Madison Avenue Advertising Walk of Fame!

It's Official! The Coca-Cola Polar Bear is one of two winners in the annual Madison Avenue Advertising Walk of Fame public vote for favorite "Icon." As a result, our polar bear will hold a permanent position on Madison Avenue Advertising Walk of Fame, the advertising industry's version of Hollywood and Vine.

All State's "Mayhem" was the other winner in the favorite "Icon" poll, which kicked off September 9 and closed September 30. Since the annual Madison Avenue Advertising Walk of Fame public vote began in 2004, nearly 4 million votes have been cast for popular icons and slogans.

The Coca-Cola polar bear, along with the other winners, was inducted last week as part of Advertising Week 2011 in New York City. The Madison Avenue Advertising Walk of Fame (located between 42nd and 50th streets) was created by Advertising Week, the largest gathering of advertising, media and marketing professionals in North America. The Grand Central Partnership and Advertising Week organizers have brought the Walk of Fame to life with a combination of bronze plaques and permanent lamppost street banners on Madison Avenue.

Past years' inductees include: The AOL Running Man, The Budweiser Clydesdales, The Geico Caveman, Serta Sheep, Juan Valdez, the AFLAC Duck, Mr. Peanut, Tony the Tiger, the Pillsbury Dough Boy, M&M's, the Geico Gecko, Colonel Sanders, Orville Redenbacher, Chick-fil-A Cows, and the Kool- Aid Man.

Special thanks to everyone who voted for the Coca-Cola Polar Bear!