Coca-Cola Taps Natasha Bedingfield to "Shake Up Christmas" for Global Holiday Campaign

Refreshed Snow Globe Campaign Becomes Holiday Tradition with Activation across More Than 90 Countries

Bedingfield Brings Multi-Lingual Talents to Song, Singing Lyrics in Six Languages

ATLANTA, NOV. 23, 2011 ­- Coca-Cola is going global for the holidays again this year, this time with the help of international pop star Natasha Bedingfield. As part of a fully integrated marketing campaign, Bedingfield is putting her unique spin on the holiday anthem "Shake Up Christmas," originally popularized last year by the Grammy ® Award-winning band Train. Not just through her inspiring vocals, but through her amazing flair for languages. Bedingfield has recorded the song in a remarkable six languages, reflecting the truly global tradition of coming together at this special time of year, a key message of the Coca-Cola holiday campaign.

In addition to launching Bedingfield's version of "Shake Up Christmas," Coca-Cola is introducing new television spots, online and mobile experiences, in-store promotions and packaging. The campaign, which is an extension of the global marketing platform "Open Happiness" is set to launch this month in over 90 countries across the globe.

Leveraging the success of the 2010 holiday campaign, Coca-Cola revisits the world inside Santa Claus' snow globe where people who are bogged down by their regular day-to-day activities are brought together -- over a memorable holiday tune, a special meal, or a shared bottle of Coca-Cola -- to celebrate the holidays and enjoy simple moments of happiness.

The digital campaign has evolved to include new robust mobile initiatives including an application to create and share personalized Christmas greetings by cropping a photo into a dance performance to "Shake Up Christmas," a Facebook gaming application and gifting of mobile assets, such as customized Christmas wallpaper and ringtones.

"The holidays, in particular, are a time when people take pleasure in coming together and honoring tradition," said Shay Drohan, SVP, Sparkling Brands, The Coca-Cola Company. "Last year, we added the snow globe to our lexicon of iconic holiday images that includes Santa Claus and the Coca-Cola Holiday Caravan trucks. This year, we continue the tradition of holiday storytelling, but we've refreshed the campaign with new creative and Natasha Bedingfield's unparalleled talent."

"I feel like this campaign speaks to me personally, since my career often takes me out on the road, which makes me cherish those precious moments with friends and family that much more," explained Natasha Bedingfield. "When we gather for the holidays, one of our favorite traditions is singing holiday songs, so it's really meaningful for me to perform a song that friends and families the world over can enjoy together."

Bedingfield's uplifting version of "Shake Up Christmas" accompanies two new television commercials, created in partnership with McCann Spain and through a collaboration of Coca-Cola marketing teams in Germany and Mexico along with the global marketing team

The first spot opens with vignettes of people who are alone and feel disconnected from shared holiday celebrations: a piano player who performs solo for tables of holiday revelers who are enjoying each other's company at a restaurant, a father who is stuck working late at the office, a solitary young worker who is hanging holiday decorations on the side of a building. Santa Claus, while on his break enjoying a Coca-Cola in his workshop, begins tilting the snow globe inside which these three men all exist. The Coca-Cola Holiday Caravan delivery trucks are sent into action, and the three men begin rolling to their new destinations to be reunited with their loved ones. A second spot focuses on two boys, who are similarly brought together through the gentle tilts of Santa's snow globe to play soccer with one another.

Natasha Bedingfield's single "Shake Up Christmas" is now available on iTunes.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About Natasha Bedingfield
Since the release of her debut album, Unwritten, in 2006, Natasha Bedingfield has sold more than 10 million singles and albums worldwide. In 2004, "These Words" became her first UK #1 single, and was followed by worldwide smash "Unwritten" which has been certified double platinum, and became the most played track at U.S. pop radio in 2006, garnering the singer-songwriter her first Grammy® nomination for "Best Female Pop Vocal Performance." Natasha's success continued with the release of her sophomore album, Pocket Full Of Sunshine , which featured the hits "Love Like This" with Sean Kingston and "Pocket Full of Sunshine," which has sold nearly 3 million copies to date.  Bedingfield's current album   Strip Me , reminds us of the gift she has for creating heartfelt, dynamic pop anthems. Musical collaborations such as her recent   work with Nicki Minaj and   duet with Rascal Flatts have resulted in her current crossover Country hit single "Easy."

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