Coca-Cola Continues "Arctic Home" Campaign with Introduction of Limited-edition Red Cans

Earlier this fall, Coca-Cola and World Wildlife Fund (WWF) launched "Arctic Home" to raise awareness and funds for the polar bear and its Arctic habitat. The campaign has created widespread excitement around our first-ever change from red cans to white. People are talking about, sharing and making contributions to help protect the polar bear's home with us.

People have told us they love the limited-edition white "Arctic Home" Coca-Cola cans, and we know they love our iconic red cans, especially during the holidays.  So we're introducing the next limited-edition "Arctic Home" can, which will still feature the same polar bears, but with our iconic red Coca-Cola background.

Starting in early December, people will find new red "Arctic Home" cans on store shelves. This limited edition can continues to advance our campaign efforts to protect the polar bear's Arctic home. The limited-edition white "Arctic Home" cans will remain on store shelves until supplies last. There has been no change to the classic Coca-Cola formula that everyone knows and loves -- it's still the same great-tasting, refreshing Coke, but in a limited-edition white package.

Phase II of "Arctic Home" will kick off with an enhanced integrated marketing program, prominently featuring both the polar bear and our iconic Santa Claus icon. Red can imagery will be on new point-of-sale in stores and featured across our television, cinema, print, digital and out-of-home advertising. In addition, we'll feature our Sundblom Santa just in time for Christmas. He will be displayed in stores, in Times Square advertising, on 8-ounce glass Coca-Cola bottles and on our traveling Coca-Cola Holiday Caravan. And we are releasing an exciting new "Shake up Christmas" Santa spot, with music from Natasha Bedingfield, across TV and cinema.

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