LONDON, ENGLAND - Feb. 16, 2012 (2:25):
Coca-Cola, Mark Ronson and Katy B unveil the Beat Wall to launch the Coca-Cola Move to the Beat™ campaign for the London 2012 Olympic Games in 11 European countries, in the shadow of the Olympic Stadium.
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Coca-Cola, Mark Ronson and Katy B unveil the Beat Wall to launch the Coca-Cola Move to the Beat™ campaign for the London 2012 Olympic Games in 11 European countries, in the shadow of the Olympic Stadium.
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Global advertising for the Coca-Cola \"Move to the Beat\" London 2012 Olympic Games campaign.
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Behind-the-scenes video for the Coca-Cola \"Move to the Beat\" London 2012 Olympic Games campaign.
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This ad opened in real time with the polar bears watching the big game from their snow cave.
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This ad opened in real time with the polar bears watching the big game from their snow cave.
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This ad opened in real time with the polar bears watching the big game from their snow cave.
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Atlanta's must-see destination offers even more you must see! From a thrilling, multi-sensory 4-D theater to a gallery dedicated to Coke and pop culture, around every corner you'll experience something new and inviting. Meet our 7-foot Coca-Cola® polar bear. Take your taste buds on a tantalizing tour of nearly 70 different beverage products, or create your own refreshing blend! Inside, you'll find there's a secret formula to everything we do.
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Coca-Cola moved the secret formula from a vault at the SunTrust Bank, where it had been held for more than 86 years. For the first time in history, people can see the actual vault containing the secret formula in the new Vault of the Secret Formula experience.
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Coca-Cola moved the secret formula from a vault at the SunTrust Bank, where it had been held for more than 86 years. For the first time in history, people can see the actual vault containing the secret formula in the new Vault of the Secret Formula experience.
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Starting in early December, new limited-edition red \"Arctic Home\" cans will hit store shelves, helping to continue the \"Arctic Home\" campaign to protect the polar bear’s home.
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", "assetFileName" : "/dynamic/press_center/site/images/Coke_Red_Cans.mov.jpg", "assetAltText" : "Coca-Cola Arctic Home Campaign", "assetSize" : "8.0MB" }, { "category" : "Video", "assetId" : "74082", "assetTags" :[ {"tag":"2011"},{"tag":"broll"}], "assetLabel" : "Africa Route-to-Market B-Roll", "assetLabelFull" : "Africa Route-to-Market B-Roll", "assetURL" : "/dynamic/press_center/site/videos/secured/Coke-Tanzania-raw-footage.flv", "downloadURL" : "site/videos/secured/Coke-Tanzania-raw-footage.zip", "assetDescription" : "ATLANTA, December 1, 2011 (7:06): The Coca-Cola Company today announced a multi-year partnership wit...", "assetDescriptionFull" : "ATLANTA, December 1, 2011 (7:06):
The
This new partnership complements the work The
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", "assetFileName" : "/dynamic/press_center/site/images/Coke-Tanzania-raw-footage.jpg", "assetAltText" : "Africa Route-to-Market B-Roll", "assetSize" : "30.3MB" }, { "category" : "Video", "assetId" : "73921", "assetTags" :[ {"tag":"advertising"}], "assetLabel" : "Snow Globe 2011", "assetLabelFull" : "Snow Globe 2011", "assetURL" : "/dynamic/press_center/site/videos/snowglobe2011-60.flv", "assetDescription" : "ATLANTA, November 23, 2011 (:60): In this year’s rendition of the \"Snow Globe\" television commercial...", "assetDescriptionFull" : "ATLANTA, November 23, 2011 (:60):
In this year’s rendition of the \"Snow Globe\" television commercial, Coca-Cola once again brings people together to share simple moments with loved ones, family and friends. The spot opens with vignettes of people who are alone and feel disconnected from shared holiday celebrations: a piano player who performs solo for tables of holiday revelers who are enjoying each other’s company at a restaurant, a father who is stuck working late at the office, a solitary young worker who is hanging holiday decorations on the side of a building. But Santa Claus is up to his old tricks again, and while on his break enjoying a Coca-Cola in his workshop, he begins tilting the snow globe inside which these three men all exist to one side. To the tune of Natasha Bedingfield’s uplifting version of \"Shake Up Christmas,\" the Coca-Cola Christmas Caravan delivery trucks are sent into action, and the three men begin rolling to their new destinations. The man hanging holiday decorations is shifted to a neighboring building, where he delivers a star decoration to a young woman at her apartment window. The father who was stuck in his office is rolled on his office chair to his son’s school, where he makes it just in time to see him on stage in the holiday pageant. The piano player is ushered through the streets -- where he momentarily plays at an outdoor tree lighting ceremony -- before bursting through the door of a home where his family awaits with a holiday meal.
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This alternate version of the \"Snow Globe 2011\" television commercial shows how Coca-Cola inspires a moment of happiness by bringing friends together. Set against the musical backdrop of Natasha Bedingfield’s \"Shake Up Christmas,\" the spot opens by taking us to the world inside the snow globe where two young boys are sitting on the steps of their homes across the street from one another, independently playing handheld gaming consoles. While on his break, Santa Claus drinks a Coca-Cola and begins tilting the globe, freeing some toys from a shed and letting loose a soccer ball that he rolls through the maze of streets to land just in front of the boys. When they spy the ball, the boys smile at each other, and they both jump up to begin kicking the ball to one another.
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As part of
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As part of
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Web Video
B-roll footage from the launch of the Coca-Cola Move to the Beat campaign for the London 2012 Olympic Games.
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Mark Ronson Interview
B-roll footage of interview with Mark Ronson during the launch of the Coca-Cola Move to the Beat campaign for the London 2012 Olympic Games at Formans Fish Island on September 29, 2011 in London, England.
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Mark Ronson Capturing Sounds
B-roll footage of Mark Ronson capturing sounds as part of the Coca-Cola \"Move to the Beat\" campaign for the London 2012 Olympic Games.
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B-roll footage from the premiere of \"Nothing But the Beat\" at the Grand Rex theater in Paris.
From Underground DJ to Global Superstar, Fans Get an Exclusive Behind-the-Scenes Look into the Life of David Guetta.
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B-roll footage of interview with David Guetta.
From Underground DJ to Global Superstar, Fans Get an Exclusive Behind-the-Scenes Look into the Life of David Guetta.
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", "assetFileName" : "/dynamic/press_center/site/images/guetta-300426_IV.jpg", "assetAltText" : "Interview with David Guetta", "assetSize" : "24.0MB" }, { "category" : "Video", "assetId" : "71202", "assetTags" :[ {"tag":"advertising"}], "assetLabel" : "Diet Coke \"Commute\"", "assetLabelFull" : "Diet Coke \"Commute\"", "assetURL" : "/dynamic/press_center/site/videos/dko_commute.flv", "assetDescription" : "September 2, 2011, Global (:15): \"Commute\" follows one man's early morning drive to work, braking an...", "assetDescriptionFull" : "September 2, 2011, Global (:15):
\"Commute\" follows one man's early morning drive to work, braking and accelerating in the thick of traffic. The driver reaches for his can of Diet Coke, knowing it will propel him through the day ahead.
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", "assetFileName" : "/dynamic/press_center/site/images/dko_commute.jpg", "assetAltText" : "Diet Coke \"Commute\"", "assetSize" : "1.5MB" }, { "category" : "Video", "assetId" : "71223", "assetTags" :[ {"tag":"advertising"}], "assetLabel" : "Diet Coke \"Studio\"", "assetLabelFull" : "Diet Coke \"Studio\"", "assetURL" : "/dynamic/press_center/site/videos/dko_studio.flv", "assetDescription" : "September 2, 2011, Global (:15): In \"Studio,\" a fashion designer hard at work on her latest creation...", "assetDescriptionFull" : "September 2, 2011, Global (:15):
In \"Studio,\" a fashion designer hard at work on her latest creation, sips on her Diet Coke and finds inspiration to keep working on her design.
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", "assetFileName" : "/dynamic/press_center/site/images/dko_studio.jpg", "assetAltText" : "Diet Coke \"Studio\"", "assetSize" : "1.6MB" }, { "category" : "Video", "assetId" : "71241", "assetTags" :[ {"tag":"advertising"}], "assetLabel" : "Diet Coke \"Lights\"", "assetLabelFull" : "Diet Coke \"Lights\"", "assetURL" : "/dynamic/press_center/site/videos/dko_lights.flv", "assetDescription" : "September 2, 2011, Global (:15): \"Lights\" features a late-night gathering of friends in a downtown l...", "assetDescriptionFull" : "September 2, 2011, Global (:15):
\"Lights\" features a late-night gathering of friends in a downtown loft, and Diet Coke gets the conversation and the party started.
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", "assetFileName" : "/dynamic/press_center/site/images/dko_lights.jpg", "assetAltText" : "Diet Coke \"Lights\"", "assetSize" : "1.5MB" }, { "category" : "Video", "assetId" : "70162", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "World of Coca-Cola B-Roll", "assetLabelFull" : "World of Coca-Cola B-Roll", "assetURL" : "/dynamic/press_center/site/videos/secured/worldofcoca-cola-broll.flv", "downloadURL" : "site/videos/secured/worldofcoca-cola-broll.zip", "assetDescription" : "August 19, 2011, Global (6:57): World of Coca-Cola HD b-roll featuring interiors and exteriors from ...", "assetDescriptionFull" : "August 19, 2011, Global (6:57):
World of Coca-Cola HD b-roll featuring interiors and exteriors from this multimedia attraction located in downtown Atlanta.
", "assetFileName" : "/dynamic/press_center/site/images/worldofcoca-cola-broll.jpg", "assetAltText" : "World of Coca-Cola B-Roll", "assetSize" : "39.4MB" }, { "category" : "Video", "assetId" : "67462", "assetTags" :[ {"tag":"leadership"}], "assetLabel" : "Independence Day Naturalization Ceremony", "assetLabelFull" : "Independence Day Naturalization Ceremony", "assetURL" : "/dynamic/press_center/site/videos/monticello_video_20110704.flv", "assetDescription" : "July 4, 2011, CHARLOTTESVILLE, Va (1:30): Muhtar Kent, Chairman and CEO of The Coca-Cola Company, a...", "assetDescriptionFull" : "July 4, 2011, CHARLOTTESVILLE, Va (1:30):
Muhtar Kent, Chairman and CEO of The
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", "assetFileName" : "/dynamic/press_center/site/images/monticello_video_20110704.jpg", "assetAltText" : "Independence Day Naturalization Ceremony", "assetSize" : "7.9MB" }, { "category" : "Video", "assetId" : "66861", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "Special Olympics Summer World Games B-Roll", "assetLabelFull" : "Special Olympics Summer World Games B-Roll", "assetURL" : "/dynamic/press_center/site/videos/secured/special-olympics-2011-broll.flv", "downloadURL" : "site/videos/secured/special-olympics-2011-broll.zip", "assetDescription" : "June 26, 2011, ATHENS, Greece (1:47): The Coca-Cola Company, a global founding partner of Special Ol...", "assetDescriptionFull" : "June 26, 2011, ATHENS, Greece (1:47):
The
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", "assetFileName" : "/dynamic/press_center/site/images/special-olympics-2011-broll.jpg", "assetAltText" : "Special Olympics Summer World Games B-Ro", "assetSize" : "11.1MB" }, { "category" : "Video", "assetId" : "66401", "assetTags" :[ {"tag":"advertising"}], "assetLabel" : "Athens 2011 Special Olympics", "assetLabelFull" : "Athens 2011 Special Olympics", "assetURL" : "/dynamic/press_center/site/videos/special-olympics2011-ad.flv", "assetDescription" : "June 2011, Greece (:50): Special Olympics World Summer Games Athens 2011: More than 100 Coca-Cola...", "assetDescriptionFull" : "June 2011, Greece (:50):
Special Olympics World Summer Games Athens 2011:
More than 100 Coca-Cola employees in Greece appeared in this TV ad running now to support the Athens 2011 Special Olympics.
", "assetFileName" : "/dynamic/press_center/site/images/special-olympics2011-ad.jpg", "assetAltText" : "Athens 2011 Special Olympics", "assetSize" : "4.4MB" }, { "category" : "Video", "assetId" : "66383", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "PlantBottle Formosan Black Bear Exhibit", "assetLabelFull" : "PlantBottle Formosan Black Bear Exhibit", "assetURL" : "/dynamic/press_center/site/videos/NGC-blackbear.flv", "assetDescription" : "June 2011, Taiwan (:60): Coca-Cola Taiwan has pledged to donate NTD1 (US $.03) to the Formosan Blac...", "assetDescriptionFull" : "June 2011, Taiwan (:60):
Coca-Cola Taiwan has pledged to donate NTD1 (US $.03) to the Formosan Black Bear Preserve Foundation for each PlantBottle recycled at designated retailers. An eco-art project featuring giant tree sculptures and two Formosan Black Bears made from PlantBottles that contain up to 30 percent plant-based material in their packaging will be exhibited until July at the Taipei International Flora EXPO and the Taipei Zoo. Coca-Cola cooperated with National Geographic on a 60-second documentary about the making of the PlantBottle Formosan Black Bear and the actions of various people to help preserve the species.
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Behind-the-scenes of the \"Buscando
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\"Buscando
Learn More: press kit
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To celebrate 125 years since the first
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To celebrate 125 years of sharing happiness since the first
Learn More: press kit
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In March, 2011, more than 300
As part of our 125th anniversary celebration, we would like to say thank you to all the people, places and partners who have made us what we are today. These cards are a token of appreciation from all of us at
Thanks for helping us share happiness for 125 years. Watch the \"making of\" video to see how the card came to life.
View the Card: Thank You Card
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The GIVE IT BACK racks are the first step in building towards a comprehensive, closed-loop retail equipment program where Coca-Cola creates recyclable in-store merchandise racks and then recovers, reuses and/or recycles the displays – an industry first.
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The GIVE IT BACK racks are the first step in building towards a comprehensive, closed-loop retail equipment program where Coca-Cola creates recyclable in-store merchandise racks and then recovers, reuses and/or recycles the displays – an industry first.
Learn More: press kit
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Focus. Hustle. Hydrate. Believe. POWERADE’s March Madness Campaign and \"Game Science\" ad, starring basketball star Chris Paul, bring to life the brand’s unique ability to replenish four electrolytes lost in sweat. The campaign connects to the science behind POWERADE’s ION4 formulation, which keeps athletes hydrated and on their game, and speaks to the 12-24-year-old athlete, whose identity very much revolves around excelling in sports.
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Music video by emerging band One Night Only
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The “Walls” commercial brings to life the sacred teenage ritual of grabbing a Coke, cranking up the stereo and enjoying a moment of release through music at the end of their day.
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In \"Siege,\" we're reminded of Coke's power to bring happiness and optimism to even the darkest of situations.
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\"Border\" tells the story of two soldiers from rival nations who are able to put aside their differences and, for the briefest of moments, see each other as individuals as they share an ice-cold bottle of Coke.
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The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS).
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The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS).
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The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS).
Learn More: press kit
", "assetFileName" : "/dynamic/press_center/site/images/heart_truth_popup.jpg", "assetAltText" : "The Heart Truth®", "assetSize" : "1.0MB" }, { "category" : "Video", "assetId" : "50883", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "Pulpy B-Roll", "assetLabelFull" : "Pulpy B-Roll", "assetURL" : "/dynamic/press_center/site/videos/secured/pulpy-broll.flv", "downloadURL" : "site/videos/secured/pulpy-broll.zip", "assetDescription" : "February 2011, Global (:52): Minute Maid Pulpy Joins Growing Roster Of Billion Dollar Brands For The...", "assetDescriptionFull" : "February 2011, Global (:52):
Minute Maid Pulpy Joins Growing Roster Of Billion Dollar Brands For The
Learn More: press kit
", "assetFileName" : "/dynamic/press_center/site/images/pulpy-broll.jpg", "assetAltText" : "Pulpy B-Roll", "assetSize" : "4.7MB" }, { "category" : "Video", "assetId" : "47727", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "Expedition 206 Finale", "assetLabelFull" : "Expedition 206 Finale", "assetURL" : "/dynamic/press_center/site/videos/secured/E206_2010_finale-broll.flv", "downloadURL" : "site/videos/secured/E206_2010_finale-broll.zip", "assetDescription" : "December 2010, Global (6:43): Traveling the World for a Year to Discover What Makes People Happy. L...", "assetDescriptionFull" : "December 2010, Global (6:43):
Traveling the World for a Year to Discover What Makes People Happy.
Learn More: press kit
", "assetFileName" : "/dynamic/press_center/site/images/E206_2010_finale-broll.jpg", "assetAltText" : "Expedition 206 Finale", "assetSize" : "29.2MB" }, { "category" : "Video", "assetId" : "45282", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Leadership Video", "assetLabelFull" : "Leadership Video", "assetURL" : "/dynamic/press_center/site/videos/sustainability_overview.flv", "assetDescription" : "December 2010, Global (2:44): LIVE POSITIVELY™ - Our commitment to making a positive difference in ...", "assetDescriptionFull" : "December 2010, Global (2:44):
LIVE POSITIVELY™ - Our commitment to making a positive difference in the world. LIVE POSITIVELY™ focuses on seven core areas key to our business sustainability, with measurable goals and metrics for the Company and the
Learn More: Sustainability
", "assetFileName" : "/dynamic/press_center/site/images/sustainability_overview.jpg", "assetAltText" : "Leadership Video", "assetSize" : "12.6MB" }, { "category" : "Video", "assetId" : "45243", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Beverage Benefits", "assetLabelFull" : "Beverage Benefits", "assetURL" : "/dynamic/press_center/site/videos/bb_abby_rodgers_sme.flv", "assetDescription" : "December 2010, Global (2:44): Abby Rodgers - VP, Sustainability Strategy and Communications: Striv...", "assetDescriptionFull" : "December 2010, Global (2:44):
Abby Rodgers - VP, Sustainability Strategy and Communications: Strive to offer beverages for every lifestyle and occasion while providing quality that consumers trust.
Learn More: Beverage Benefits
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Rhona Applebaum - VP, Chief Scientific and Regulatory Officer: Support active healthy lives through product variety, nutrition education and physical activity programs.
Learn More: Active Healthy Living
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Ingrid Saunders Jones - Senior VP, Global Community Connections, Chair, The
Learn More: Community
", "assetFileName" : "/dynamic/press_center/site/images/cm_ingrid_saunders_jones_sme.jpg", "assetAltText" : "Community", "assetSize" : "5.5MB" }, { "category" : "Video", "assetId" : "45242", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Energy Efficiency and Climate Protection", "assetLabelFull" : "Energy Efficiency and Climate Protection", "assetURL" : "/dynamic/press_center/site/videos/ec_brian_jacob_sme.flv", "assetDescription" : "December 2010, Global (3:05): Bryan Jacob - Director, Energy Efficiency and Climate Protection: Aim...", "assetDescriptionFull" : "December 2010, Global (3:05):
Bryan Jacob - Director, Energy Efficiency and Climate Protection: Aim to be the beverage industry leader in energy efficiency and climate protection.
Learn More: Energy Efficiency and Climate Protection
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Jeff Seabright - VP, Environment and Water: Aspire to make our packaging a valuable resource for future use.
Learn More: Sustainable Packaging
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Greg Koch - Director, Global Water Stewardship: Work to safely return to nature and communities an amount of water equivalent to what we use in our beverages and their production.
Learn More: Water Stewardship
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Ed Potter - Director, Global Workplace Rights: Create diverse, healthy and safe work environments aligned with internationally respected human rights principles.
Learn More: Workplace
", "assetFileName" : "/dynamic/press_center/site/images/wp_ed_potter_sme.jpg", "assetAltText" : "Workplace", "assetSize" : "4.7MB" }, { "category" : "Video", "assetId" : "44261", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Partnership with World Wildlife Fund", "assetLabelFull" : "Partnership with World Wildlife Fund", "assetURL" : "/dynamic/press_center/site/videos/tccc-wwf-partnership.flv", "assetDescription" : "September 2010, Global (6:19): To highlight the great work accomplished and underway through the p...", "assetDescriptionFull" : "September 2010, Global (6:19):
To highlight the great work accomplished and underway through the partnership with World Wildlife Fund (WWF), we developed a video with WWF, which debuted at Stockholm World Water Week, September 5-11. The video frames the water scarcity issue and reminds viewers that it is through collaborative partnerships like this that we can truly make a positive difference in global issues that affect both nature and industry.
Learn More: Conservation Partnership
", "assetFileName" : "/dynamic/press_center/site/images/tccc-wwf-partnership.jpg", "assetAltText" : "Partnership with World Wildlife Fund", "assetSize" : "30.1MB" }, { "category" : "Video", "assetId" : "43917", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "Coca-Cola Corporate B-Roll", "assetLabelFull" : "Coca-Cola Corporate B-Roll", "assetURL" : "/dynamic/press_center/site/videos/secured/timeline_broll.flv", "downloadURL" : "site/videos/secured/timeline_broll.zip", "assetDescription" : "December 2010, Global (3:47): Coca-Cola Corporate B-roll featuring a production plant, route-to-ma...", "assetDescriptionFull" : "December 2010, Global (3:47):
Learn More: press center
", "assetFileName" : "/dynamic/press_center/site/images/timeline_broll.jpg", "assetAltText" : "Coca-Cola Corporate B-Roll", "assetSize" : "18.1MB" }, { "category" : "Video", "assetId" : "43916", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "PlantBottle™", "assetLabelFull" : "PlantBottle™", "assetURL" : "/dynamic/press_center/site/videos/secured/plantbottle-broll.flv", "downloadURL" : "site/videos/secured/plantbottle-broll.zip", "assetDescription" : "November 2009, Global (4:59): Introducing PlantBottle™. The next step in our sustainability journey...", "assetDescriptionFull" : "November 2009, Global (4:59):
Introducing PlantBottle™. The next step in our sustainability journey. Made from up to 30% plant-based material, PlantBottle packaging is a natural step toward the bottle of the future and is a 100% recyclable bottle like traditional
Learn More: plantbottle™ section
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Special Olympics athletes, playing alongside football legends and other celebrities, will compete in the inaugural match of the \"Unity Cup\" presented by
Learn More: press release
", "assetFileName" : "/dynamic/press_center/site/images/unitycup-broll.jpg", "assetAltText" : "Unity Cup", "assetSize" : "18.5MB" }, { "category" : "Video", "assetId" : "43914", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "Interactive Video Vender", "assetLabelFull" : "Interactive2009, (5:52):
B-roll of interactive
Learn More: press kit
", "assetFileName" : "/dynamic/press_center/site/images/interactive-vender-broll.jpg", "assetAltText" : "Interactive Video Vender", "assetSize" : "19.3MB" }, { "category" : "Video", "assetId" : "43891", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "The Coca-Cola Company World Headquarters", "assetLabelFull" : "The(0:17):
Aerial view of The
Learn More: our company
", "assetFileName" : "/dynamic/press_center/site/images/Coca-Cola_Company_World_Headquarters.jpg", "assetAltText" : "The Coca-Cola Company World Headquarters", "assetSize" : "885.8KB" }, { "category" : "Video", "assetId" : "43922", "assetTags" :[ {"tag":"advertising"}], "assetLabel" : "Coca-Cola - \"Open Up\"", "assetLabelFull" : "July 2010, Global (0:30):
\"Open Up\" brings the \"Open Happiness\" campaign to life by showing that happiness can be found in unexpected places, and that
July 2010, Global (0:60):
Since January 12, 2010, hidden camera footage of smiling students getting more than they bargained for from a Coke vending machine has been viewed by more than 2.2 million people on YouTube. The \"Happiness Machine\" video features a
Learn More: press kit
", "assetFileName" : "/dynamic/press_center/site/images/happiness_machine.jpg", "assetAltText" : "Coca-Cola Happiness Machine", "assetSize" : "10.6MB" }, { "category" : "Video", "assetId" : "43921", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "WWF Partnership", "assetLabelFull" : "December 2009, Global (2:21):
Muhtar Kent and Carter Roberts, President and CEO of WWF, discuss the partnership between our
Learn More: WWF Partnership
", "assetFileName" : "/dynamic/press_center/site/images/wwf-partnership.jpg", "assetAltText" : "WWF Partnership", "assetSize" : "11.7MB" }, { "category" : "Video", "assetId" : "43912", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "PlantBottle™ Packaging", "assetLabelFull" : "PlantBottle™ Packaging", "assetURL" : "/dynamic/press_center/site/videos/plantbottle2.flv", "assetDescription" : "April 2010, Global (1:56): Made from up to 30% plant-based material, PlantBottle™ packaging is a na...", "assetDescriptionFull" : "April 2010, Global (1:56):
Made from up to 30% plant-based material, PlantBottle™ packaging is a natural step toward the bottle of the future and is a 100% recyclable bottle like traditional PET plastic.
Learn More: Introducing PlantBottle™
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Our Company wants everyone to join \"fins\" in a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy, the nation's oldest and largest marine conservation organization.
Learn More: press kit
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Chairman and CEO Muhtar Kent discusses the Company's Live Positively platform and sustainability initiatives.
Learn More: sustainability section
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Coca-Cola Japan's award-winning CRUSH ECO campaign encourages consumers to contribute to sustainability with a new plastic bottle that \"crushes\" conventional thinking about recycling.
Learn More: innovation in our marketing
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Our Company will darken many of its iconic signs, as well as offices and bottling facilities across the world, in support of World Wildlife Fund's Earth Hour on Saturday, March 27 at 8:30 p.m. local time. The Company also is participating in awareness-raising events with its \"Switch Off\" campaign encouraging
Learn More: press release
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Muhtar Kent and Carter Roberts, President and CEO of WWF, talk about how
Learn More: WWF Partnership
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The
October 2008, Global (7:37):
The environmental challenges facing the world today are so complex that business must partner with governments, civil society and NGOs to achieve breakthrough innovation. Through the voices of our partners, this is a story of some of our Company partnerships formed to preserve the freshwater river basin that feeds into the Mesoamerican Caribbean Reef. It features various aspects of our community water initiatives in that area, including water access, watershed protection (reforestation) and water for
(0:22):
Coca-Cola Chorus Line
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Demonstration of Interactive
Learn More: press kit
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\"Finals\" tells the story of a college student who falls asleep studying for his history exam and is about to miss it. Suddenly, the 2-D characters from his textbook come to life and attempt to wake him. These historical figures hatch a plan and open the Coke sitting on his desk. The 'psshht' of the
Learn More: article
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To this day, \"Hilltop\" is recognized as one of the most beloved and well-known commercials in history. Produced in Rome, Italy, in 1971, \"Hilltop\" harnessed the power of
Learn More: coke lore
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In \"Border Crossing,\" a
Learn More: press release
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Sprite logo
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Learn More: product description
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Diet Coke
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Learn More: product description
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Moving
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Learn More: product description
", "assetFileName" : "/dynamic/press_center/site/images/Coca-Cola_Classic_Product_Video-Fridge-Pack_Display_With_Consumer.jpg", "assetAltText" : "Coca-Cola - Product Video", "assetSize" : "308.2KB" }, { "category" : "Video", "assetId" : "40585", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "Coca-Cola - Product Video", "assetLabelFull" : "(0:05):
Moving
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Rolling
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", "assetFileName" : "/dynamic/press_center/site/images/Coca-Cola_Classic_Product_Video-Fridge-Pack_12_Pack_Box.jpg", "assetAltText" : "Coca-Cola - Product Video", "assetSize" : "324.9KB" }, { "category" : "Video", "assetId" : "40604", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "Fanta - Product Video", "assetLabelFull" : "Fanta -(0:04):
Female
Learn More:product description
", "assetFileName" : "/dynamic/press_center/site/images/Fanta_Product_Video.jpg", "assetAltText" : "Fanta - Product Video", "assetSize" : "204.0KB" }, { "category" : "Video", "assetId" : "40603", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "DASANI - Product Video", "assetLabelFull" : "DASANI -(0:06):
Male drinking
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", "assetFileName" : "/dynamic/press_center/site/images/Dasani_Product_Video-Guy_Drinking_A_Dasani.jpg", "assetAltText" : "DASANI - Product Video", "assetSize" : "343.4KB" }, { "category" : "Video", "assetId" : "40584", "assetTags" :[ {"tag":"broll"}], "assetLabel" : "POWERADE - Product Video", "assetLabelFull" : "POWERADE -(0:03):
Male drinking
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", "assetFileName" : "/dynamic/press_center/site/images/Powerade_Product_Video.jpg", "assetAltText" : "POWERADE - Product Video", "assetSize" : "197.8KB" }, { "category" : "Video", "assetId" : "40542", "assetTags" :[ {"tag":"advertising"}], "assetLabel" : "Interactive Video Vender - News Edit", "assetLabelFull" : "Interactive Video Vender -June 2009, United States (1:35):
News edit format of Interactive
June 2009, United States (1:01):
\"Viral Video\" of Interactive
March 2010, North America (1:03):
\"Stay\" is part of the new Diet Coke \"Stay Extraordinary\" marketing campaign, which celebrates the daily achievements of the next generation of young adult Diet Coke drinkers and shows how the brand helps them get the most out
Learn More : press release
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\"Quest\" follows the journey of a young footballer seeking to find his own celebration. After being refreshed by a
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\"History of Celebration,\" is inspired by legendary 1990 FIFA World Cup hero Robert Milla and how he changed the world of football goal celebrations forever with his iconic corner
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", "assetFileName" : "/dynamic/press_center/site/images/fifa2010_history_celebration.jpg", "assetAltText" : "FIFA World Cup - History of Celebration", "assetSize" : "5.0MB" }, { "category" : "Video", "assetId" : "40490", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Responsibility and Choice in Action", "assetLabelFull" : "Responsibility and ChoiceMarch 2007, Europe (6:50):
A short overview of the initiatives taken by the European non-alcoholic beverage industry (UNESDA) under the presidency of Mrs. Dominique Reiniche (2005-2007) in the face of public health concerns about weight and obesity among European citizens. Mrs. Dominique Reiniche is the president of The
Learn More: active healthy living
", "assetFileName" : "/dynamic/press_center/site/images/reiniche.jpg", "assetAltText" : "Responsibility and Choice in Action", "assetSize" : "30.4MB" }, { "category" : "Video", "assetId" : "40527", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Dominique Reiniche, Interview", "assetLabelFull" : "DominiqueMay 2007, Europe (17:40):
An exclusive interview with Mrs. Dominique Reiniche, president of The
Learn More: active healthy living
", "assetFileName" : "/dynamic/press_center/site/images/reiniche_long.jpg", "assetAltText" : "Dominique Reiniche, Interview", "assetSize" : "78.6MB" }, { "category" : "Video", "assetId" : "40489", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Environmental Champions", "assetLabelFull" : "Environmental Champions", "assetURL" : "/dynamic/press_center/site/videos/301.flv", "assetDescription" : "March 2008, Global (41:19): Student filmmakers document the personal stories and achievements of se...", "assetDescriptionFull" : "March 2008, Global (41:19):
Student filmmakers document the personal stories and achievements of seven 'environmental champion' torchbearers selected by
2005, Global (5:55):
Hear the voices of people in the workplace and the community in India, Colombia and around the world talk about the opportunities we provide and the commitments
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", "assetFileName" : "/dynamic/press_center/site/images/workplace_opp.jpg", "assetAltText" : "Workplace Opportunity and Environmental ", "assetSize" : "26.3MB" }, { "category" : "Video", "assetId" : "40505", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Earth Hour 2008", "assetLabelFull" : "Earth Hour 2008", "assetURL" : "/dynamic/press_center/site/videos/lightsout.flv", "assetDescription" : "March 2008, Global (1:17): On Saturday, March 29, 2008, The Coca-Cola Company and millions of peopl...", "assetDescriptionFull" : "March 2008, Global (1:17):
On Saturday, March 29, 2008, The
Learn More : climate
", "assetFileName" : "/dynamic/press_center/site/images/lightsout.jpg", "assetAltText" : "Earth Hour 2008", "assetSize" : "5.3MB" }, { "category" : "Video", "assetId" : "40523", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Community Watershed Partnership", "assetLabelFull" : "Community2005, Kenya (2:55):
The
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", "assetFileName" : "/dynamic/press_center/site/images/kenya_watershed.jpg", "assetAltText" : "Community Watershed Partnership", "assetSize" : "13.0MB" }, { "category" : "Video", "assetId" : "40484", "assetTags" :[ {"tag":"sustainability"}], "assetLabel" : "Precious Metal Masterpiece", "assetLabelFull" : "Precious Metal Masterpiece", "assetURL" : "/dynamic/press_center/site/videos/great_britain_recycling.flv", "assetDescription" : "June 2009, Great Britain (2:18): Coca-Cola Great Britain unveils the world's biggest recycled artwo...", "assetDescriptionFull" : "June 2009, Great Britain (2:18):
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Introducing PlantBottle™. The next step in our sustainability journey. Made from up to 30% plant-based material, PlantBottle packaging is a natural step toward the bottle of the future and is a 100% recyclable bottle like traditional
Learn More: Introducing PlantBottle™
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