Coke Lore
A Story of Special Moments
The history of Coca-Cola is a story of special moments - times with family and friends and special occasions
when Coke was naturally there. Every person who drinks a Coca-Cola enjoys a moment of refreshment - and
shares in an experience that millions of others have savored. And all of those individual experiences combined
have created a worldwide phenomenon - a truly global brand that plays its own small part on the world stage.
Did you know that Coca-Cola advertising helped create the
modern image of Santa
Claus? Or that Norman Rockwell and N.C. Wyeth both painted for Coca-Cola,
creating a beloved vision of mid-century American life? You might remember
the 1971 television commercial in which young people gathered on a hilltop
in Italy to sing "I'd
Like To Buy The World A Coke," a counterpoint to turbulent times.
Were you watching TV in July 1985 when Coca-Cola was the
first soft drink consumed in space? Or maybe you saw the international
exhibit of oversized
Coke bottles, some more than 10 feet tall, featuring the folk art
of more than 70 countries.
There are so many stories to tell about Coca-Cola. We hope you'll enjoy these glimpses into some of the legends
and lore that surround Coca-Cola - what we call "Coke Lore."
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