"Anniversary Of An Icon" Press Kit
Celebrating 90 Years of the Coca-Cola Contour Bottle
2006 marked the 90th anniversary of the Coca-Cola® contour bottle. A treasured hallmark, the contour bottle has achieved iconic status since its creation in 1916.
For many years, the contour bottle was the recognizable face of Coca-Cola, appearing in advertising campaigns that were designed to build the emotional connections that consumers have with the brand. Through these campaigns and indeed, through the evolution of the package itself, the life and times of the Coca-Cola contour bottle have often reflected the changing world that we live in.
The contour bottle played a key role in the "The Coke Side of Life™" global advertising campaign, which was launched in 2006.
|
 |
|
|
