2006 marks the 35th anniversary of Coca-Cola's iconic 'Hilltop' commercial." />
The Coca-Cola Company

"Celebrating Advertising History" Press Kit

Coca-Cola marks 35 years of "I'd Like to Buy the World a Coke"

ATLANTA, October 2006 - 2006 marks the 35th anniversary of Coca-Cola®'s iconic "Hilltop" commercial.

To this day, "Hilltop" is recognized as one of the most beloved and well-known commercials in history. Produced in Rome, Italy, "Hilltop" harnessed the power of Coca-Cola to connect people and make them smile.

To support this anniversary, unseen video footage that has never before been released to the media is available for you to utilize. The footage includes outtakes from the filming of the commercial and footage from an interview with Bill Backer.

View the Hilltop commercial and browse through our Hilltop Image Gallery.

Press Release in PDF form
Behind the Scenes (PDF)
FAQ in PDF form
FAQ (PDF)
Fun Facts in PDF form
Fun Facts(PDF)

Hilltop Commercial screenshot