The Company delivered solid results in 2003. We continued to work hard to re-activate the Company’s considerable historical advantages: our geographic reach, our wonderful
brands, our range of packages, our financial strength, our ability to make connections, our marketing and our innovation capabilities. We’ll never be satisfied, but we did make solid progress.
In 2003, we grew profitable carbonated soft-drink volume, led by Coca-Cola branded beverages. We expanded the range of juices and juice drinks, teas, sports drinks, waters and other noncarbonated beverages we
offer around the world. We improved our focus on building brands and working with customers and bottling partners worldwide. In short, the Coca-Cola system is working more effectively today—for consumers,
customers, bottlers and our share owners—than it has in a very long time. |