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I believe that there is another The Coca-Cola Company out there. Think about it. If you had asked that question 10 years ago, I wonder how many people would have imagined that, despite a few bumps along the
way, our market value would more than double and that total unit case volume would increase by more than 75 percent? I am confident that we will continue to grow, in both carbonated and noncarbonated beverages, and that we will continue to be leaders in this growth industry. Given the talent I
see in our system—the quality and diversity of our people—I believe we will realize our potential. |
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And that’s why I have never been more excited about the future than I am today. The potential everywhere is enormous. We serve consumers in more than 200 countries, but we’ve been in half the world for only
25 years. And throughout the world, consumers tell us they want more—more brands, more flavors, more packages—every day.
Our challenge over the next 10 years is to take advantage of all the opportunities before us—to more effectively leverage the Company’s historical advantages and to more fully realize the potential of employee and community diversity.
I am confident we can do this, and that we’ll look back on 2003 as a year in which we made critical progress on that journey. |
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