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 We began to do a number of things better. We saw solid improvements in marketing and innovation over the last year, from the “Real” marketing platform to the continued expansion of Vanilla
Coke and diet Vanilla Coke into more than 50 countries. We also improved our ability to operate as a single Coca-Cola system this past year. We extended country-by-country business planning with our bottling partners around the world, and we completed the integration
of our three North American business divisions into a single unit. |
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