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 Our business simply does not work without our bottling partners. We cannot do it without them. Segmenting markets by
brand, price, package and channel—delivering all that innovation to consumers—takes superior execution. That means we need to be aligned with our bottling partners at every stage of the business. One way we’re doing that,
as I mentioned a minute ago, is by jointly developing business plans with our bottlers on a country-by-country basis.
Robert Woodruff, the man who led our Company for more than 60 years, used to say that everyone connected with the Coca-Cola business should profit. We still have work to do to help improve some
of our bottling partners’ return on capital versus their cost of capital, but I think we’ve made major progress over the last few years. We recognize that the Company must work together with its bottling partners to improve economics
throughout the Coca-Cola system. As we do so, I think you’re seeing the results in how we operate, how we go to market and how we serve our customers and consumers. |
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