The Coca-Cola Company 2003 Summary Annual Report
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A Conversation with Doug Daft
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A Conversation with Doug Daft Page 9 of 12 Previous Next
A Conversation with Doug Daft
How would you describe the Company's performance in 2003?
What did the Company do, specifically, to improve its performance?
What challenges did the Company face in 2003?
When you became CEO in 2000, you set a course to re-position the Company for long-term success. Are you satisfied with the progress the Company has made to date?
Where is the Company making this strategic course correction?
What about North America and Japan, home to two of the Company's most profitable businesses? What can you do to address slowing growth there?
Does this approach work in the noncarbonated beverage category, too?
What is the bottler's role in all of this?
How concerned are you about the obesity issue?
What is the Company doing to address the crisis of trust that pervades the business climate today?
Do you believe the stock market has sufficiently rewarded the Company for its accomplishments?
Where do you see The Coca-Cola Company in 10 years?
Q: How concerned are you about the obesity issue?
A:I’m very concerned about it. First, however, let me make this point. Every product we sell is refreshing, enjoyable and of the highest quality. Whether it’s Coca-Cola or one of our waters or juices, any one of our brands can be enjoyed, any time, as part of a healthy and active lifestyle.
Obesity is one of the world’s leading public health problems. It’s also one of the most complicated, and it will take a broad range of stakeholders—including government, industry, academia and individuals—to address it. There is no magic bullet, everyone must play a part.
So here’s what we’re doing. In addition to offering individuals around the world a range of beverages, we also support active lifestyles for young people through our sponsorship of youth development and educational programs. We respect the rights of parents, teachers and school officials to make nutritional choices for children. And we’re working with governments, nongovernmental organizations and the public health community to ensure that the discussion about obesity remains grounded in fact and scientific evidence.
If consumers aren’t healthy, we won’t be either. So helping consumers make the choices that are right for them—by offering them the broadest range of beverage options—is a business imperative. And that’s exactly what we’re doing.
A Conversation with Doug Daft Page 9 of 12 Previous Next