Introduction A Conversation with Doug Daft Company Performance Review Our Plan for Growth A Word from Steve Heyer Our Operating Segments Our Company The Coca-Cola Company, At a Glance The Structure of The Coca-Cola Company The Coca-Cola System- The Company and its Bottling Partners Selected Financial Data Our Board and Management Brands Glossary of Terms Share-owner Information Policies and Statements Download Annual         Report/10-K Download Summary Annual         Report Order Reports Take a Survey Site Use/Legal www.coca-cola.com		Our organization is more than the sum of its products and services. Ultimately, a company’s identity is measured by how it connects with people and with the world around it. That is why The Coca-Cola Company’s mission is articulated as a promise. All of our success, both past and future, is a product of this promise. Our growth hinges upon our ability to build and nurture relationships—with consumers, customers, bottling partners, suppliers, government agencies, communities, employees and share owners. Further, as we help to build thriving communities all around the world, we seek to ensure a healthy and sustainable marketplace for our beverages—today, and far into the future. In order to fulfill this promise, our Company is guided by six strategic priorities and four principles of citizenship. Our strategic priorities outline how we seek to create value as we continue to pursue growth. Our six strategic priorities are: At The Coca-Cola Company, sustainable success means operating responsibly and creating enduring economic value that serves our business and our share owners well. As we continue to listen, learn and build, we strive for a model that is relevant, industry-specific, systematic and as attainable as it is accountable. The elements on which we focus are broad and varied: • Promoting ethical management • Fostering a holistic understanding of our business • Cultivating talent and diversity of thought • Developing intrinsic knowledge of the cultures and countries where we do business • Using financial resources with insight, focus and care • Helping improve the quality of life in our communities • Listening and responding to stakeholder concerns • Reinvesting to perpetuate the best of our ideas and values • Managing our environmental impact responsibly In 2002, we organized these elements of sustainable success into four principles of citizenship: These principles, along with our six strategic priorities, provide us with a framework for sustainable success while enabling us to be active citizens in the communities we serve.