|
 |
 |
| For all of its worldwide reach and complexity, the remarkable strength of The Coca-Cola Company finds its roots in two key things: our people and our brands. |
|
 |
As the world’s best-known brand, Coca-Cola is by its very nature inclusive. Our Company, a reflection of the many countries and cultures in which we do business, strives to be as inclusive as the brand itself. The business rationale for a diversity of people, cultures
and ideas has never been more compelling: the more diverse our thinking, the more opportunity for innovation.
In 2003, our North America operating segment was restructured. Previously separated into three business units—North America bottle/can, North America fountain and The Minute Maid Company—our North America operating segment is now synchronized
with our bottling partners to increase synergies and efficiencies. Today, our workforce collaborates as a single point of contact to better serve our customers. |
|
 |
| Globally, The Coca-Cola Company owns or licenses nearly 400 brands in the nonalcoholic beverage business. Many of those brands are considered among the world’s most valuable. Some of these include: |
|
 |
| such as Coca-Cola, Diet Coke, Fanta, Sprite and Fresca |
|
 |
| such as Minute Maid, Qoo, Fruitopia, Maaza and Bibo |
|
 |
| such as POWERADE and Aquarius |
|
 |
| such as Ciel, Dasani and Bonaqua |
|
 |
| such as Sokenbicha and Marocha |
|
 |
such as GEORGIA coffee, the best-selling noncarbonated beverage in Japan.
A significant portion of our tea and coffee business is operated by Beverage Partners Worldwide, our 50/50 joint venture with Nestlé, S.A.
See Brands for a list of brands.
|
|
|
|
