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| The Coca-Cola Company is organized into five geographic operating segments—also called strategic business units (SBUs)—as well as a corporate segment. The five SBUs are: |
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 which accounted for 30 percent of our Company’s 2003 worldwide net operating revenues and 29 percent of our worldwide unit case volume. The North America SBU is led by the Company’s
president and chief operating officer, Steven J. Heyer, and consists of two divisions: Foodservice and Hospitality and Retail Sales. Company products have been sold in North America since 1886. |
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 which accounted for 4 percent of our Company’s 2003 worldwide net operating revenues and 6 percent of our worldwide unit case volume. Alexander B. Cummings, an executive vice president of the
Company, serves as president of this operating segment. Our African business is divided into two divisions: North and West Africa and Southern and East Africa. Company products have been bottled in Africa since 1929. |
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 which accounted for 24 percent of our Company’s 2003 worldwide net operating revenues and 18 percent of our worldwide unit case volume, is headed by Mary E. Minnick, an executive vice president
of the Company. The Asia SBU is divided into six divisions: China, India, Japan, Philippines, South Pacific and Korea, and Southeast and West Asia. Company products have been bottled in Asia since 1912. |
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 which accounted for 31 percent of our Company’s 2003 worldwide net operating revenues and 22 percent of our worldwide unit case volume. This
segment of our business is led by Alexander R.C. (Sandy) Allan, an executive vice president of the Company, and is made up of seven divisions: Central Europe and Russia, Eurasia and Middle East, Germany and Nordic, Iberian, Italy and Alpine, Northwest Europe, and Southeast Europe and Gulf.
Company products have been bottled in this region since 1919. |
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 which accounted for 10 percent of our Company’s 2003 worldwide net operating revenues and 25 percent of our worldwide unit case volume. José Octavio Reyes,
an executive vice president of the Company, leads this SBU. The Latin America SBU has four divisions: Brazil, Latin Center, Mexico and South Latin. Company products have been bottled in Latin America since 1906. |
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Our corporate segment consists of nine functions: Corporate External Affairs; Customer Management; Finance; Human Resources; Innovation/Research and Development; Legal; Marketing; Quality; and Worldwide Public Affairs and Communications.
The Executive Committee of The Coca-Cola Company is responsible for setting policy and establishing strategic direction for the Company. The Executive Committee consists of 12 Company officers: |
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| Chairman, Board of Directors, and Chief Executive Officer |
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| President and Chief Operating Officer |
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| Executive Vice President; President and Chief Operating Officer, Europe, Eurasia and Middle East |
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| Executive Vice President; President and Chief Operating Officer, Africa |
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| Senior Vice President and Chief Customer Officer |
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| Executive Vice President and Chief Financial Officer |
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| Executive Vice President; President and Chief Operating Officer, Asia |
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| Senior Vice President and Chief Marketing Officer |
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| Executive Vice President, General Counsel and Secretary |
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| Executive Vice President; President and Chief Operating Officer, Latin America |
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| Senior Vice President and Chief Innovation/Research and Development Officer |
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| Senior Vice President, Worldwide Public Affairs and Communications |
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